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8.8

Spot Score

dotdigital

dotdigital Reviews in May 2025: User Ratings, Pros & Cons

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4.3

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dotdigital Reviews & Ratings

4.3

Very Good

Based on 905 ratings & 763 reviews

Rating Distribution

Excellent

(587)

Very Good

(139)

Good

(14)

Poor

(5)

Terible

(18)

Expert's Review

Dotdigital has proven itself as a robust, user-friendly, and feature-rich platform for digital marketing, consistently earning praise for its intuitive design and powerful capabilities. Customers widely appreciate the seamless integration with external systems, allowing for efficient data syncing that enhances the personalization of campaigns. The platform's ...Read more

dotdigital pros and cons

  • User-friendly platform with intuitive tools that simplify email marketing and automation processes, even for non-technical users.

  • Robust and comprehensive feature set, including automation, analytics, and reporting tools to enhance marketing effectiveness.

  • Efficient and seamless integrations (e.g., CRM and e-commerce platforms) enable personalized and targeted marketing campaigns.

  • Exceptionally responsive and knowledgeable customer support team, praised for their quick resolutions and proactive guidance.

  • Limited detailed reporting options for specific campaign types, like SMS campaigns.

  • The platform’s extensive feature set can be overwhelming for first-time users without proper onboarding or guidance.

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Showing 671-680 out of 763

CW

Chante W

11/14/18

4 out of 5

Dotmailer is simple to use and the automation makes my life so much easier.

What do you like best? The ability to automate and set up templates is are the features I like the most. What do you dislike? I dislike the fact that you can not organize the pictures by folders What problems are you solving with the product? What benefits have you realized? Dotmailer allows me to stay in contact with my clients and survey send outs are so easy. The automation allows me to get surveys out to clients with ease.

UI

User in Consumer Goods

11/14/18

4 out of 5

Good software and great service.

What do you like best? I like the fact if I need to get hold of Dotmailer for any reason, they are extremely responsive. What do you dislike? I'd like my transactional emails to not have so many random numbers and dot mailer address in. Our customers can sometimes get confused when they see the email from dot and not us. What problems are you solving with the product? What benefits have you realized? Making sure all our transactional emails get through and don't go to junk. ...

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AI

Administrator in Retail

11/14/18

3.5 out of 5

Comprehensive ESP: More than we need!

What do you like best? Dotmailer has so much to offer - I love the automation and segmentation capabilities, though I don't fully know how or have time to maximize them. I also love the easy form creator and landing page functionality. It makes running campaigns and special promos easy. What do you dislike? I feel I didn't get enough training, so I don't know how to use many of the features offered. I also find the whole program creation a bit intimidating - all of the tools ...

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IA

Industry Analyst / Tech Writer in Airlines/Aviation

11/14/18

3.5 out of 5

fom a marketing analist

What do you like best? for a non user the web page to take a look on your KPI's are very user friendly; What do you dislike? sometimes i can't do double clicks, i need to go back to the preview page and click to see what i need. What problems are you solving with the product? What benefits have you realized? emai marketing; yes i didn't have to pay to a agency to sent HTML's anymore.

AI

Administrator in Consumer Goods

11/14/18

3.5 out of 5

Dotmailer & Magento are a perfect match! Great for any Magento user!!

What do you like best? Magenton's seamless intergration with Dotmailer makes this a tool that anyone using the Magento platform should have. Dotmailer also has great resources from training videos, to annual email marketing brochures that reinforce how important email marketing is in today's competitive online world. What do you dislike? It is a little hard for people with little to no background knowledge of computers or coding to get started but same as Magento. Takes a bit of a ...

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UI

User in Retail

11/14/18

3 out of 5

Simple email builder with so-so UX

What do you like best? I primarily just use the email builder portion of the platform. I like that reporting is easy to view and dropping in external codes (i.e. dynamic blocks from 3rd party platforms) is simple. The tools in general for email builder is simple and easy to learn. What do you dislike? The general UX for the email builder is poorly designed and I notice consistent bugs. Drag and drop in email builder is glitchy and I often accidentally replace blocks with the wrong ...

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AI

Administrator in Retail

11/14/18

3 out of 5

New Customer

What do you like best? Tighter integration with Magento. Ability to have automations. Surveys & Texting ability. We are currently under utilizing a lot of the features of Dotmailer as we are ramping up our familiarization with the platform. What do you dislike? WYSWYG interface is cumbersome and a bit more unintuitive coming from MailChimp. Can't filter/search for contacts only by domain. (ex: all gmail users) Support/Help documentation is pretty lacking when it comes to ...

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JW

joseph w

11/13/18

5 out of 5

Awesome Platform

What do you like best? It's super powerful, and the way we can bring in our products and market them is exceptional. The way we can utilize variables and product data is unlike any other email platform I have played around with, while also not having to shell out an arm and a leg. Fair pricing, powerful platform. What do you dislike? we are unable to direct our transactional data through your service and have to use mandrill due to some features you lack. Which is frustrating. But ...

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UI

User in Retail

11/13/18

4 out of 5

Great ESP!

What do you like best? Dotmailer is intuitive and super easy-to-use, even for people like us who are not programmers. We have been able to get in the tool and figure out how to create new templates and new drip campaigns. What do you dislike? Since it is fully integrated with Magento, it certainly takes some programming to get everything plugged in What problems are you solving with the product? What benefits have you realized? Obviously, we hate sending batch-and-blast ...

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CM

Chris M

11/13/18

3.5 out of 5

Pretty Great, but Has It's Faults

What do you like best? I went from using MailChimp to using dotmailer. I was thrilled with the basic construction of emails and managing contacts. The fact that I could make blocks with different numbers of columns on the fly had me in love. It is very easy to construct an email and send it out. It took some time to get our automation set up but once they were up and running it has been great. What do you dislike? If there's one major piece that I wish was there was an auto save. ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].