CleverTap Reviews in July 2026: User Ratings, Pros & Cons

Great

What do you like best? I like the account managers willing to help What do you dislike? Some features you'd think would be easy are not built (excluding groups for in app messages What business problems are you solving with the product? What benefits have you realized? Reaching people in app easily

Simple easy to use and feature rich

What do you like best? Cohort and funnel analysis tools are excellent. The Journey based push notification campaigns is such an important tool for use. What do you dislike? The dashboard can be richer. Performance of some features (details on events are a bit slow. What business problems are you solving with the product? What benefits have you realized? User journey based Push Notification campaign, to provide value to the customers.

CleverTap is literally THE MOST CLEVER WAY to market to and segment a user database!

What do you like best? My company has used CleverTap now for over a year. It's been a rich experience for us and CleverTap has taken how we engage with users of our mobile app to new levels. The segmentation features make it so easy to define segments and target them with messaging according to their behavior. We've seen significant boosts in retention as well as in-app conversion with users and there's no way we'd be able to have that type of connection with our users without CleverTap's ...

Best combination of Analytics + Engagement

What do you like best? The ease of getting the insights for a certain requirement and weaving a campaign easily. What do you dislike? There are some limitations on the product front but nothing which's major or such which does not have a workaround. What business problems are you solving with the product? What benefits have you realized? Like said earlier, the ease and the flexibility of understanding data.

Overall happy with CleverTap

What do you like best? Being a one stop shop for automating our customer communication, with advanced features. What do you dislike? There are specific gaps in functionalities that we have reported to the team along the way. But overall it's great. What business problems are you solving with the product? What benefits have you realized? Marketing automation. Allow to communicate with our user base about promotions. Transactional communications. Implementing communication related to ...

A fantastic way to understand user behaviour, improve engagement and run targeted campaigns

What do you like best? 1. The UI 2. Segmentation 3. Third-party integrations 4. Dashboards 5. Journey feature 6. Cohort analysis What do you dislike? 1. App uninstall data isn't clear. E.g. in a month if there are 1,000 uninstalls, the system doesn't count any new device reinstalls, from the same user login 2. Discrepancy in third-party data; e.g. Bit.ly clicks don't match the platform data with CleverTap data 3. Deliverability of third-party communication, through ...

Super complete service for user engagement.

What do you like best? The ability to create journeys as welll as A/B testing. I also appreciate the fact that the product is constantely improved with new functionalities and the personalized service from Customer success managers. What do you dislike? The fact that we couldn't use it with Opera. Personally, it has been a bit difficult to work with Arabic, because it is not fully compatible with CleverTap. Previews don't display in the right direction, signs get changed, so it's ...

Powerful mobile marketing platform

What do you like best? Clevertap is a robust mobile marketing platform that allows us to optimise our customer acquisition, engagement and retention efforts. It gives us the ability to analyse customer behaviours to determine what, how, when they are doing things in our app, and create contextual multi channel campaigns to drive engagement. Customers can fall in and out journeys based on conversion actions events - delivering the most personalised experience. Additionally, from a product ...

Powerful

What do you like best? A very user-friendly tool for newbie digital marketers. Lets you target communications based on multiple behavioral attributes like locations and a lot of user properties. Analytics is much better than firebase or google analytics. All depends on how well you do the integration. What do you dislike? Container size seems limited. Also, live user journey is only limited to 1. Some very good features are not available in my pricing. Should have provided me a trial at ...

CT makes targeting simple and intelligent

What do you like best? The multiple options CT has to make decisions simple and intelligent and eventually help bottom line of a company is amazing. What do you dislike? I believe it is not very intuitive still. A lot can be done to ensure people use features better. Possibly a questionnaire to know why users are using it and then suggesting them relevant features would be of great help Recommendations to others considering the product Making the product more intuitive is definitely a ...