CleverTap Reviews in July 2026: User Ratings, Pros & Cons

Clevertap is a great platform for marketers!

What do you like best? Clevertap is a great way to connect with your users. Mainly because it let the business reach them out in a non - intrusive way. What do you dislike? Sometimes they have technical errors such as the information does not appear on time, but it requires to log out and then back in to see the results of certain campaigns. What business problems are you solving with the product? What benefits have you realized? Reaching out our users in a creative and immediately way.

Great tool

What do you like best? The ability to create robust journeys and dynamic segments help us target and retarget our customers and increase communication effectiveness What do you dislike? Disability to refresh older CSV upload segments and the fact that past behavior segments refresh just once a day What business problems are you solving with the product? What benefits have you realized? We are solving for our growth, onboarding, and collections using CleverTap

A really good tool for Marketing.

What do you like best? I liked how complete the platform is. Clevertap helps you analyze what happens on your website and in the app, you can find insights and make better decisions. Also on the same platform you can create automatic campaigns according to each segment. Automatic campaigns really help the work of the marketing area. The team can focus more on creating strategies. What do you dislike? It has small errors sometimes, however, the support team solves any problem very quickly. ...

Fan of CleverTap

What do you like best? I love being able to segment and target users on our mobile communities. The needs of our clients all vary, and CT gives us many options to reach out to key users. What do you dislike? I dislike the limit of push notifications. This is our biggest complaint from clients. What business problems are you solving with the product? What benefits have you realized? We are sending geo-fenced push notifications to target users in specific areas. It is very helpful!

CleverTap provides us powerful tools to run automated campaigns and insightful customer analysis

What do you like best? - Great on-boarding experience. - Easy to use dashboard. - Plenty of ways to interact with customers (for both web and mobile apps. - Many ways of extracting insightful information on customer behavior. - Data is not only insightful but also actionable: there are usually buttons next to the data providing actions to improve the results. - Also some really interesting machine learning applications (like goal prediction, best time to deliver, recommendations. ...

Best tool for marketing automation & analytics

What do you like best? - Intelligent products for user segmentation - Powerful set of products for remarketing, user engagement, user journey etc. - Helps you bring back lost users through RFM analysis, uninstall user targeting etc. - Covers all campaign channels such as email, push, webpush, sms What do you dislike? - With scale it tends to become slightly slow - Dashboard UI could be slightly better - Could add more tools for paid marketing attribution etc. Recommendations to ...

CleverTap Review

What do you like best? The best of CleverTap is its features range. We use it as a complete CRM platform: user segmentation, audience building, journey campaigns and performance tracking are some of its main capabilities. To make it better, its customer service is thorough, attentive and very friendly. What do you dislike? It does not have a built-in SMS provider nor an e-mail provider. So these features require integration with third parties. And, as you use it and pile up data do be ...

Rewarding but at times i would like more user clarity

What do you like best? Journeys and ab testing are very useful What do you dislike? Not being able to understand criteria on segmentation What business problems are you solving with the product? What benefits have you realized? Emailing and push notifications

The Bridge to your Customers

What do you like best? The ease of reaching your customers with easy to use campaign tools and event tracking. What do you dislike? Involving the tech team for every change What business problems are you solving with the product? What benefits have you realized? - Easy to setup recurring use cases for daily / weekly engagement, leading to an increase of more than15% in the WAU/MAU over a very short period of time. - We have realised that users tend to engage more if the notifications ...

Product Manager

What do you like best? Easy to use/understand and explain Scalable Good support What do you dislike? Not a fully mature product, but evolving as they grow for sure. Recommendations to others considering the product Go for it - anything outside your core business, that others handle well - rely on them What business problems are you solving with the product? What benefits have you realized? Custom/Segmented rule-based omni-channel communication to our users Daily generic pushes