8.2
Spot Score
Census Review: Is It The Right Customer Data Platform (CDP) For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial & Free Plan Available
GDPR
SOC 2Add to compare
Starts from $300 / Month, also offers free forever plan
Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
What is Census?
Convertlabs is a Customer Data Platform (CDP), application or suite of applications that provides for the storage, management, analysis, and retrieval of multidimensional customer data. CDPs are used by both marketing and IT departments as a way to gain valuable insights into their customers. Many companies use CDPs and other types of data management platforms to store, mine, and leverage customer information for better marketing communications and enhanced business relationships.
Pricing
Starts from $300 / Month
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRSSO & MFA supported
Data residency:Global
Census Software Demo
Census was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Census
- Team types
- Large Enterprises, Medium Business
Why teams choose Census
Versatile platform for marketing and IT use.
Comprehensive data management capabilities.
Valuable insights for better decision-making.
Is Census right for you?
What buyers should know before shortlisting Census
Census provides a robust customer data platform that facilitates the storage and analysis of multidimensional customer data. Its versatility makes it suitable for both marketing and IT departments, enhancing overall business relationships.
Census pros and cons
- Census pros
Versatile platform for marketing and IT use.
Comprehensive data management capabilities.
Valuable insights for better decision-making.
- Census cons
Implementation can be complex and resource-intensive.
Requires IT involvement for optimal use.
Ready to try it?
Get started with Census
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare Census side-by-side with top Customer Data Platform (CDP) alternatives.
What is the pricing of Census?
Census Pricing Plans
Free
10 Destination Fields
Unlimited Destinations
Up to 10 destination fields
Up to hourly sync schedules
Native dbt integration
Show more +
Growth
$300
/Month
Includes features of Free plan, plus
Up to 40 destination fields
SSH tunnel
Live chat support
Business
$800
/Month
Includes features of Growth plan, plus
Up to 100 destination fields with add-on packs available
Real-time syncs
Google SSO
Dedicated customer success and slack channel
Platform
Includes features of Business plan, plus
Okta SSO
Use your own S3 bucket
Professional Services
Census reviews and ratings
What buyers like
- Comprehensive data management
- Multi-department usage
- Valuable customer insights
Common complaints
- Complex implementation
- Requires IT involvement
- Potential data security concerns
What are the features of Census?
Audience Builder is an invaluable tool for any software platform that wants to effectively reach its target market. This feature allows comp…
Behavior Tracking is a feature that allows users to monitor and analyze the actions and behaviors of their target audience. This feature has…
Data enrichment is a crucial feature for all types of software, as it allows users to get a comprehensive understanding of their data. Put s…
Data orchestration is a powerful software feature that automates and streamlines the process of managing and integrating data from various s…
Hyper targeting is a powerful feature that helps businesses and marketers reach their desired audience with pinpoint accuracy. It allows for…
Census security and data handling
Key compliance certifications and security features for IT and security teams evaluating Census.
Certifications
Security features
Developer & data
Alternatives to Census
Census Support Options
Frequently Asked Questions About Census
Common questions buyers ask before choosing Census.
Census is a Customer Data Platform (CDP). Census offers Audience Builder, Behavior Tracking, Data Enrichment, Data Orchestration and many more functionalities.
Buyers commonly note the following limitations of Census: Implementation can be complex and resource-intensive.; Requires IT involvement for optimal use.; Data security must be prioritized..
Some top alternatives to Census includes CustomerLabs CDP, BlueConic, Tealium AudienceStream CDP, Captain Metrics and euromessage CDP.
Census offers Free Trial, Freemium, Subscription, Quotation Based pricing models
The starting price of Census is $300/Month
Ready to try it?
Get started with Census
Start your free trial — no credit card required.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].