CallTrackingMetrics Reviews in July 2026: User Ratings, Pros & Cons
AI-Powered Call Tracking & Conversation Intelligence Software
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Starts from $65 / month when yearly, also offers free forever plan
CallTrackingMetrics Reviews & Ratings
Spotsaas Editor’s POV
CallTrackingMetrics has completely transformed how I manage and evaluate inbound call performance across my marketing channels. As a digital marketer, I rely heavily on attribution data, and the platform’s dynamic number insertion and keyword-level tracking have made ROI reporting much more accurate. What really stands out is how smoothly it integrates with ...Read more
CallTrackingMetrics pros and cons
CallTrackingMetrics offers dynamic number insertion and keyword-level tracking, making it easy for marketers to measure exactly which channels and campaigns are driving phone conversions.
The platform allows businesses to automatically record calls and gain deep insights into call duration, engagement, and caller behavior for quality assurance and training.
It integrates with major CRMs like Salesforce and marketing tools like Google Ads and HubSpot, streamlining workflows and unifying lead data across systems.
With features like geo-routing and time-of-day rules, businesses can direct calls intelligently to ensure the right agent answers at the right time.
While feature-rich, some advanced functions like automation workflows and call scoring require time and training to fully implement.
The tool is primarily focused on voice interactions and may not be ideal for businesses that rely heavily on live chat, email, or social messaging for customer engagement.
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Showing 171-180 out of 332
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Bonita
09/21/19
The best I've encountered so far.
PROS & CONS What are the best aspects of this product? We've had plenty of experiences with tracking intelligence solutions, but CTM is the best we've encountered so far. I like how it does not bombard us with dozens of functionalities that we hardly have room for in our workflow. Rather, it provides us with the options of more add-ons, and we can simply add it to our dashboard as we like. It is this simplified process that has allowed us to efficiently manage our accounts. Not to ...
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A
Abelardo
09/08/19
Helps us generate data.
PROS & CONS What are the best aspects of this product? We've tried a lot of call tracking solutions in the past, and CallTrackingMetrics is the one that has impressed us the most. It has tons of features in its toolbox--from call routing, monitoring, and reporting. We've been able to generate insights about our sales strategy from it, and eventually, drive sales based on these. What aspects are problematic or could work better? Everything works fine for me. The price isn't much of a ...
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Viola
09/07/19
Tracking calls can only be made through this.
PROS & CONS What are the best aspects of this product? I've been using call tracking metrics to customers for serveral years now. It's a highly reliable approach in measuring ROI on leads for customers. What I favor most with CallTrackingMetrics is their support. Even if we're dealing with intricate programming, they're patient in ensuring the things that we do are correct. What aspects are problematic or could work better? Nothing negative to say. It's so simple to use. Affordable. ...
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AI
Administrator in Real Estate
09/06/19
I would not choose any other company for call tracking.
What do you like best? Super user-friendly and support is awesome, they are fast and get on issues quickly. What do you dislike? There is nothing that i dislike about their service :) (Maybe phone number availability in CTM? But I have been successful in getting phone numbers 100% of the time.) What problems are you solving with the product? What benefits have you realized? Setting up a call center with CTM is the easiest thing in the world. I was able to understand the flow of ...
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NM
Nichole M
09/05/19
Great software for the price
What do you like best? The best tool to use when tracking marketing campaign efforts to discover which are generating leads and conversions from calls. The tool is user-friendly and knowledgebase materials are simple to follow, allowing for quick setup. Tech support is very knowledgeable and has helped us on several occasions. What do you dislike? Had some difficulting setting up reporting at first. But other than that, no dislikes. What problems are you solving with the product? ...
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UI
User in Industrial Automation
09/04/19
Great for sophisticated tracking of omnichanel marketing campaigns
What do you like best? Out of the box integration with Google Analytics, AdWords, Hubspot, and Facebook. Can choose specific number formats to match your business' phone number. What do you dislike? Can be a bit overwhelming at first, lots of different configuration. Navigation and usability can improve. Recommendations to others considering the product: Take the time to learn the system. There are many different features worth knowing. What problems are you solving with the ...
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AI
Administrator in Health, Wellness and Fitness
09/03/19
Elder Home Care
What do you like best? Tracking calls for our users that would call us What do you dislike? somewhat costly - we thought the fee was not worth it Recommendations to others considering the product: cheaper, easier to decipher What problems are you solving with the product? What benefits have you realized? hard to decipher reports
R
Ruth
09/03/19
Useful and highly intuitive.
PROS & CONS What are the best aspects of this product? If you happen to be new in analytics and call tracking, you won't have to worry much. You can get things up and running within several minutes. Its UI is intuitive. You can engage with other people thanks to its simple e-mail alerts and report generation. It more than paid on its own in saving resource allocation for the PPC I'm using in clinical trial recruitment. What aspects are problematic or could work better? There's not much ...
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AI
Administrator in Legal Services
09/03/19
Easy to use & customize.
What do you like best? How easy it is to set up and customize online. Having the app means I always have access to make changes from anywhere. They continue to add features and are actively working to improve their service. What do you dislike? I wish there was an option for customizing bulk messages to be able to include the persons name or other identifying information. What problems are you solving with the product? What benefits have you realized? It makes it easier for users ...
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AI
Administrator in Marketing and Advertising
09/03/19
Easy to use and works great.
What do you like best? Call tracking is easy with CTM. Easy to set up. Pricing is fair. Technical capabilities work with everything I need. What do you dislike? Nothing so far. Great solution and meets all our needs Recommendations to others considering the product: Great product. No regrets What problems are you solving with the product? What benefits have you realized? Lead generation tracking for clients. Call quality monitoring.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].