BuzzSumo Reviews in May 2025: User Ratings, Pros & Cons

BuzzSumo is a great tool for nonprofit organizations

What do you like best? As a nonprofit organization, I am limited on resources for marketing tools. BuzzSumo has some great features that are free as well as entry level paid features. What do you dislike? I am limited on the number of keywords I can track at my particular membership level. What problems are you solving with the product? What benefits have you realized? Content curation is so much easier using BuzzSumo. I'm able to identify stories that other sources have not.

Nearly-Flawless Keyword Monitoring and Influencer-Finding Tool

What do you like best? BuzzSumo is the best platform in my bag of marketing tricks. I use it to monitor mentions of relevant keywords and branded terms on the web. As a content marketer, this helps me find relevant content to share, link to, and be inspired by. I can also contact the authors and see if they're interested in writing content for us. I also use it to find influencers who can share content after we produce it. BuzzSumo has an excellent tool for monitoring Twitter for ...

A must have for content marketers and writers

What do you like best? I use Buzzsumo for a variety of things. One of my favorite use cases has become when I want to supplement a piece I'm writing with quotes or articles from other thought leaders in the space. I plug some keywords in Buzzsumo and can immediately surface the most shared articles on that topic--big time saver. What do you dislike? Nothing I can think of. It's a great tool that I use nearly every time I write anything. Recommendations to others considering the ...

Very useful for viral social listening

What do you like best? You can search based on a topic, keyword (or key phrase) and based on a domain. You can see comprehensive query results that can be sorted based on your priorities. What do you dislike? To search just for the USA is difficult. There is a filter, but it is specific to the top level domain (as in .us). Recommendations to others considering the product: I'm not sure if you could use it by itself, I use it together with other tools to build my SEO and ...

Great for finding trending news to share!

What do you like best? Easy to filter for country, language, timeline, etc. Search function works well. Layout is user friendly - not hard to teach someone new to the team how to use Buzzsumo. What do you dislike? It's not very pretty, honestly. The site is a little slow sometimes. The main nav text isn't obvious enough so sometimes it's hard to find what tab you want to be in. Recommendations to others considering the product: I love this tool for content idea brainstorming, ...

So helpful! Can't believe I didn't find this sooner!

What do you like best? It helps me generate quality content that I know will be relevant and timely for my readers. What do you dislike? The cost of pro is a little high. I wish it was a little cheaper. What problems are you solving with the product? What benefits have you realized? Generating content ideas and ensuring that they will be of value to my readers.

Excellent software to know the big shots in your industry!

What do you like best? Content research tab letting you analyse what topic is trending and doing better than the rest. They also let you filter out the results on various factors like date, language, content type and country. What do you dislike? That there is a daily limit on the number of searches you can perform in the free version. Recommendations to others considering the product: For people looking to reach out to influencers, this is a very useful tool. What ...

BuzzSumo review for small internal marketing department

What do you like best? Buzzsumo is awesome to find out what of your content is being shared, by whom and where. What do you dislike? Nothing so far. The BuzzSumo product has lived up to all that it reported to be. What problems are you solving with the product? What benefits have you realized? Which content is performing the best.

Brilliant

What do you like best? Had held off using the tool initially due to the cost. Seemed good, but... Then I bought a subscription and started using it. Wow - now I totally see the value and do not see how anyone could think of doing without this tool if they're digital marketing. It's not a cost - it's an investment in being a better marketer. BuzzSumo has also allowed me to experiment and discover new ways of reaching target audiences. Really like that if I find an article ...

Good effort, needs some work for greek issues.

What do you like best? I like the fact that I can find what is trending currentlly in my industry, whitch are the top posters in the industry and how people engage to diefferent kinds of posts. What do you dislike? The fact that it doesn't work semantically but litteraly and it is not totaly applicable in greek reality. Recommendations to others considering the product: Don't forget to use the date filtre otherwise the results will not be up to date. What problems are you ...