BuzzSumo Reviews in May 2025: User Ratings, Pros & Cons

The ultimate tool for doing research before you write content

What do you like best? It's second to none when it comes to researching what topics and styles of writing are the most shareable online. What do you dislike? It's a little pricey when you compare it to As, which has a similar tool but also has a lot of SEO and keyword research value for the same price. Recommendations to others considering the product: Try out As too. If you have the budget and don't care about SEO, go with Buzzsumo. What problems are you solving with the ...

Great tool for content discovery

What do you like best? Unlike a lot of tools, BuzzSumo have invested to keep Twitter metrics in their app, so you can see popular content on Twitter too. It's quick and easy to drill into the tool and alerts can keep you unto speed What do you dislike? It's not brilliant at discovering really niche content, but that may be due to the lack or specify of the content, rather than limitations of BuzzSumo Recommendations to others considering the product: Try setting up alerts so ...

helpful in finding trending topics but sometimes you have to filter the noise

What do you like best? you can easily see social shares for each piece of content, but the results aren't always the most relevant. What do you dislike? The results are hit or miss, sometimes you have to really dig in to find the relevant, unique content that trends What problems are you solving with the product? What benefits have you realized? identifying what people in our industry are most interested in and what types of content / topics have potential to go big

Excellent tool for Content Marketing Stack

What do you like best? Love the trending content search, influencer search, and keyword content alerts What do you dislike? Not much to dislike. It is a great tool that any content marketer can extract value from. Recommendations to others considering the product: Make sure to try out all the bells and whistles. Something for every type of marketer. What problems are you solving with the product? What benefits have you realized? Finding trending content ideas to spur ...

One of my favorite marketing tools

What do you like best? Buzzsumo makes content analysis easy. Understand which content performs the best on social media and understand the attributes of that content that perform best (length, day posted, article type). Additionally, see who is sharing your content, what else they share, who they interact with, and who the influencers are in your industry. What do you dislike? There really isn't much I dislike about this product. I have been using it for years. Recommendations to ...

understanding trends

What do you like best? How easy it is to use and how many clients we can setup on one tool! What do you dislike? that it's a paid tool ;) It also takes some time to setup! Recommendations to others considering the product: Take the time to set it up! What problems are you solving with the product? What benefits have you realized? It's wonderful, we have several clients and there is something for them all

Tools that does it all

What do you like best? I like that it is easy to use and I don´t have to spend time setting it up or learning how to use it. My favourite feature is the content research feature that allows me to find content that has been shared the most. What do you dislike? I have not really benefited from the Trending Now feature, so I don´t find it useful for me. What problems are you solving with the product? What benefits have you realized? I am responsible for content creation, so ...

Buzzsumo has been a great help to gain insights on my current content.

What do you like best? The ability to see the channels that are linking to my site, the number of shares/links or engagements, and determine my strategy based on the best performing channel. What do you dislike? I dislike the limited options when not paying for it. What problems are you solving with the product? What benefits have you realized? I am solving the lack of SEO clout from a small amount of back links, or engagements with the community. I am also able to see ...

BuzzSumo -- sourcing content

What do you like best? I find it valuable in sourcing blog content on a specific topic. It often comes up with articles that Google Blog Search misses (which is my other primary source) and it's pretty comprehensive. What do you dislike? It's not as comprehensive as it could be -- it's a good source but isn't quite enough to be a sole source. I also don't like the paywall, although I understand it, but I don't use it enough to quite merit the cost for me. Recommendations to ...

Great tool for content opportunities

What do you like best? BuzzSumo is very easy to use and navigate. I like how you can sort by the amount of shares each article or post got. What do you dislike? I feel like it is a bit bare bones at the moment and could be built out to be have more features and be more robust. What problems are you solving with the product? What benefits have you realized? We are primarily using Buzzsumo to find content opportunities for our SEO clients.