BuzzSumo Reviews in May 2025: User Ratings, Pros & Cons

Adds great value to any report and is very inexpensive

What do you like best? Easy to use for any level, from hardcore analyst to intern. It quickly provides PR and social data as well as trend analysis based on Facebook data. Great to identify insights around owned and earned content for any brand, topics, corporate. What do you dislike? There is nothing I don't really like about this product. It would be great to have more visibility and influence of their products roadmap and help them develop new features based on marketing needs. ...

Awesome tool for content marketing inspiration/analytics and competitive research.

What do you like best? -The content analysis tool is great for tracking performance and competitor research. -The mentions tool is perfect for monitoring online presence. -Most shared content tool is great for finding inspiration and trending topics. What do you dislike? -Search history maximum is 1 year, but they're changing that to include all-time results soon. That will certainly increase the value of this platform. -Link analytics accuracy is limited, there are ...

Fantastic for idea mining and understanding what performs and doesn't in the content space

What do you like best? I really like that I can put any topic in and I automatically get a list of content that has performed well in the social space, can organize it by time to ensure seasonality is not impacting the findings and even by type of content. This can even help me figure out which type of content does better overall and decide on how I budget for which content throughout the year. I really like the trending now section as well - very entertaining. I also use the url alerts ...

I'm a fan!

What do you like best? The ability to find relevant content fast as well as identify influencers in a given space. I also like being able to sort influencers based on engagement, not just vanity metrics. What do you dislike? Nothing so far, but I'm still learning elements of it. Recommendations to others considering the product: I highly recommend giving it a try. The features are excellent, it's easy to use, and the price is fair. What problems are you solving with the ...

the most important tool that I use for my content marketing and SEO campaigns

What do you like best? good Content Insights, Influencer Amplification,content alerts, competitor analysis,Instant Search of Last 12 Months,Quickly gives social share counts, What do you dislike? Nothing to dislike here, all features are quite perfect and makes your SEO work easy with quick insights Recommendations to others considering the product: use it for perfect SEO What problems are you solving with the product? What benefits have you realized? Content ...

Buzzsumo - Helps me find Hot Topics for my Niche

What do you like best? What I loved the most about Buzzsumo is that it's so easy to use. Just enter any topic or keyword into the list and it will immediately provide you with a list of articles and topics that have worked well for that topic in terms of engagement and shares. This is important when doing keyword and competitive research. I know that there are other tools out there that can do this, but this is where Buzzsumo excels. After finding the list of topics that are getting top ...

Must-have for content research & distribution

What do you like best? I use BuzzSumo for researching content topics, analyzing the competition and identifying outreach and backlinking opportunities. It's an integral part of the content marketing process here at Grizzle, both for internal use as well as clients. What do you dislike? Awesome influencer tools, but would love for it to go more in-depth. An influencer map that identifies networks of thought leaders, and who "influences" them for example. There are other tools for ...

One of the Best Content Marketing Tools in the Market

What do you like best? Essentially a content marketing tool, Buzzsumo allows you to search for the most popular/shared content online for any given topic. The pro version of the tool allows you to see who has shared the content online and filter by type (such as influencers and brands) and location. A nifty feature if you’re planning to create similar (better) content online and then do an email outreach to promote your content. If you’re a fan of Brian Dean and his skyscraper ...

Great for Social Media Marketing

What do you like best? BuzzSumo is a great way to find industry news. What do you dislike? The set up isn't the cleanest so it can be confusing sometimes. What problems are you solving with the product? What benefits have you realized? Using BuzzSumo allows me to find great content which I can then post to our social media accounts.

I use BuzzSumo almost every day. It's a great way for me to share mentions on social.

What do you like best? The daily emails. It makes it easier than having to search through Google alerts. I also like that it shows how many shares each article got so you know which is worth sharing with your audience. What do you dislike? I don't love the actual platform. I don't use it as much as I suppose I could. What problems are you solving with the product? What benefits have you realized? The emails are amazing. I read them every day and use it to share the articles.