BrightEdge Reviews in June 2026: User Ratings, Pros & Cons

BrightEdge Review by SEO

What do you like best? Ease of use in creating the dashboards, the storybuilder functionality and BrightEdge constantly updating the platform to make it more helpful. Also has an intuitive design and creates bright, attractive reports. DataCube and competitor analysis. What do you dislike? It is difficult and time consuming to build out keyword lists for everything. It can be made a little easier to change keyword groups across all charts inside of a dashboard, or attribute one keyword ...

The data cube makes it worth it

What do you like best? Campaigns and recommendations can be clunky, but support is excellent, and dat cube, doh What do you dislike? Lack of a suitable api for bulk edits to campaigns or extracts from the cube, but thats only a minor inconvenience What business problems are you solving with the product? What benefits have you realized? Competitive analysis

SEO Strategist

What do you like best? I like how everything is all in one place, and (fairly easy to access. What do you dislike? Some of the features aren't very intuitive and take some digging to access. This has created confusion amongst some of our content teams Recommendations to others considering the product Make sure you know how to use all of the features in order to get the most out of it. Some of it is obvious, other features, not so much. the Client success team has been amazing, make ...

Digital Media Buyer/Planner

What do you like best? The setup tab. I like being able to see how many keywords we have allocated, used,etc. Wish there were more options to look at all clients usage at once. What do you dislike? The outdated step by step outlines. Many little nuances and notes that would be helpful when navigating through the platform, but it seems the account team only knows the materials from the help tab, using the same example over and over. Recommendations to others considering the product ...

Brightedge is a great keyword searcher

What do you like best? DATA CUBE! It can tell one so much as a research tool What do you dislike? No API for Data cube. Our research needs to be done in bulk (we have over 11 million pages Recommendations to others considering the product NA What business problems are you solving with the product? What benefits have you realized? low traffic on product pages that we need to bump up. Incorrect name/keyword is a perfect way to see how to optimize content.

Awesome Reporting and Research Tool

What do you like best? The access to great data and the reporting interface to create fast and insightful reports What do you dislike? Been a user for almost a year and so far I have not had any complaints. Recommendations to others considering the product Brightedge is costly and I think could make you hesitant to purchase. But in less than a year I was able to prove that Brightedge paid for itself and made us money. I think a lot of companies would have the same experience if they ...

Very good - if expensive - SEO tool

What do you like best? The StoryBuilder is a great way to build a report designed to answer a question that a client may have. The Recommendations for improving tracked pages are also very useful. What do you dislike? I have occasionally experienced delays or interruptions in data collection which has made it necessary for me to contact their support staff. Recommendations to others considering the product Work with your account rep to get the very best out of the tool and be sure ...

Best spend for our SEO efforts

What do you like best? This platform tracks page ranking for high traffic keywords, provides suggestions for page improvements and has a nice dashboard to track it all. Knowing that organic search is a long-term game, we started seeing result months earlier than anticipated. What do you dislike? For a 1 person marketing department, I wish there was more time to spend using Brightedge each day. Recommendations to others considering the product We have blindly spent money towards SEO ...

Comprehensive Keyword Reporting Software

What do you like best? Data Cube feature displaying all keywords a page is ranking for What do you dislike? Backlogged reporting data can sometimes skew results provided to customers What business problems are you solving with the product? What benefits have you realized? Increasing visibility for clients in organic search space; have realized increased website traffic and revenue for clients

Advanced SEO Tools with Stellar Service

What do you like best? The high level of service we received was fantastic and the data cube is a great tool. What do you dislike? It is hard to justify the cost when your market and audience are very narrow. Recommendations to others considering the product Consider your audience and how narrow it is. When we struggled, it was because of low overall search volume due to a niche product. BrightEdge is a good choice, especially for broader solutions and products. What business ...