BrightEdge Reviews in June 2026: User Ratings, Pros & Cons

Game changing data!

What do you like best? The data cube is a data gold mine of information and can help you reach actionable conclusions faster and with data you can trust. What do you dislike? Things i've disliked over time have gotten better. They are constantly improving the UI and giving us more actionable data. Recommendations to others considering the product The data and support provided are best in class. If it makes sense in terms of cost for you it's your best choice. What business ...

Excellent enterprise level SEO tool.

What do you like best? Excellent support from the BrightEdge team. It's nice to know that your questions can be quickly answered by a skilled team who believes in their product. What do you dislike? There's a steep learning curve to master the tool. More tooltips and educational resources may be valuable. Recommendations to others considering the product This is the best enterprise level tool I've ever used to accomplish my online/SEO goals. What business problems are you solving ...

Improve your content with Brightedge Content Performance

What do you like best? The ability to build multiple stories and keyword groups makes it so much easy to focus on just one set of campaigns at a time and even from the point of report you can share your Brightedge dashboards directly with others or just share a png of it. What do you dislike? API documentation is a little difficult to comprehend at first, it was for me personally but I am sure that is only an issue when your working on APIs. What business problems are you solving ...

Powerful but needs support

What do you like best? What I like best about BrightEdge is the flexibility of the Story Builder functionality and the power of Data Cube which can provide SEO performance info for any website. What do you dislike? I dislike the fact that for several edits such as the addition of a new domain to the platform (assuming there is an available slot or edits as to the way the URLs appear in the page reporting functionality have to go through the support team. I would prefer that the users ...

Great SEO Platform

What do you like best? The platform is very user friendly, and creating reports, page groups, and keyword groups is very simple. There are tons of great insights into SEO performance, and the platform makes it very easy to identify areas of opportunity. What do you dislike? We sometimes run into problems with data not properly loading, but that could be an issue with integration into our custom reporting. What business problems are you solving with the product? What benefits have you ...

A must for any enterprise level SEO team!

What do you like best? DataCube is one of the most defining features of the platform and it is fantastic. The UX of the platform is really well thought out and I can't wait to see new features to the platform. The level of customer service is beyond exceptional. I have spoken with competing agencies who offer sales people who really are nowhere near the same level as BrightEdge reps. You know you can trust them and they have access to the entire industry. They have introduced me to other ...

SEO Senior Specialist

What do you like best? I like the Data Cube the best. It is the main reason I use BrightEdge. What do you dislike? I dislike how the Data Cube page shows two different time periods. If I'm viewing a specific time period in the top graph, I don't want to see week over week for the bottom chart. What business problems are you solving with the product? What benefits have you realized? BrightEdge helps us keep track of our rankings. That's the biggest insight.

Great tool and service if you can afford it

What do you like best? The customer service is great. they will help you set up tracking, do trainings for staff. Very responsive and proactive. What do you dislike? The only downside to Brightedge is the cost. That said, the service you get can allow you to craft some of your own search startegy rather than relying on an agency. Recommendations to others considering the product Try it before investing in another program. Way more useful than MOZ> What business problems are you ...

Digital Marketing Mgr

What do you like best? Reporting, dashboards, data cube, anomalies What do you dislike? price, hard to use (very complicated interface What business problems are you solving with the product? What benefits have you realized? inhouse SEO. helped us understand keyword gaps and create success stories.

Review from SEO

What do you like best? Datacube is really great for identifying client visibility issues and opportunities - as well as the competition What do you dislike? No major dislikes - I think the tool is helpful for many of our SEO reporting needs. If it were aggregating other tools (robust backlink details, etc., it may have too much going on; for what it focuses on it, it does it well. What business problems are you solving with the product? What benefits have you realized? relaunches, ...