BrightEdge Reviews in May 2025: User Ratings, Pros & Cons

Great Tool for ROI Focused Marketers

What do you like best? My favorite feature was the Search Opportunity Forecasting tool. This allowed me to obtain information and forecast the potential financial gain of an SEO campaign. This data was also useful when proving the worth of SEO. What do you dislike? As someone who has used many tools in the past, I found it easy to learn and navigate the platform. However this might not be the case for everyone and the platform can seem a bit intimidating in the beginning. What ...

A good tool for your website

What do you like best? The Data Cube is one of the best features of the platform, but no the only feature I like. If you want to see how your competitors rank compared to you or to other site, the data cube gives you some really good insights on page ranks, search volumes and more. What do you dislike? There's a learning curve for the platform, lots of different features and lots of time to really learn how to use them. Brigthtedge really does help with this and they have a good team ...

Excellent but very questionable pricing policies

What do you like best? They stay on top of the search engine world with reports on things like Quick Answers, Local Pack, Video search, as well as social impact on search and the best competitive analysis you can find in a tool like this. What do you dislike? Their pricing. Per-keyword pricing is an archaic way of setting prices--it certainly doesn't cost them thousands of dollars more in costs to be able to track just a few hundred more keywords. If you want to track mobile vs. ...

Useful, but needs to be used combined with a few other tools for a full picture

What do you like best? I like the ease of use & the graphics. It's an all together pleasant interface. Like many tools, it strives to quantify the value of SEO, which is a great selling point. It helps to moderate specific rankings and their improvements. What do you dislike? I don't like how hard/ unintuitive some of the actions can be. An example would be the simple input of keywords to monitor. Unless you know where to go, you have he potential to get very lost. Recommendations ...

BrightEdge is the Mega Lord SEO tool

What do you like best? Data Cube functionality is the bomb. It helps with sooo many questions. Especially from higher level exec's. I love when tools make you look smarter. Tracking keywords week over week is incredibly helpful in spotting problems and other issues. What do you dislike? It still doesn't make me as efficient as I like, I have to do a lot of data manipulation to get really advanced SEO insights. Recommendations to others considering the product Definitely better ...

Premium price tag, okay solution

What do you like best? In theory, BrightEdge is a desirable product. You're able to discover relevant keywords, view recommendations to improve search rankings for those keywords, tie a dollar figure to that improvement, and then execute those recommendations by delegating tasks out through the platform. You can also run website audits to find areas that are currently lacking from a technical standpoint (meta description, page title, SSL cert, etc.. What do you dislike? In practice, ...

Expensive but Very Advanced Suite of SEO Tools

What do you like best? The keyword reporting, page reporting, recommendations and tasks are my favorite features of BrightEdge. Being able to segment keywords into groups, assign primary landing pages, receive recommendations for optimizing those pages, and track if those recommendations have been implemented is awesome. What do you dislike? The StoryBuilder seems to have a lot of limitations. For example, you can track only 5 goals from Google Analytics at once, while Analytics allows ...

Powerful platform. Pulls few punches. Great support.

What do you like best? One of the main things that draw us to Brightedge is their support. We tested a few other SEO platforms and none of them came close to the level of support that Brightedge has offered. This was very important due to how much a top tier SEO platform costs and our organization does not like to make a larger investment and feel like we are left in the cold once the vendor has our money. Others flaunt a similar relationship but are more focused on making the sale then ...

A powerful toolbox--if you know how to use it

What do you like best? BrightEdge is an enterprise SEO tool, that provides a wide range of features for most aspects of a solid SEO campaign. The reporting features are comprehensive and beautiful, making it an excellent tool for reports and decks. Besides the software provided, BrightEdge has an excellent support team that is consistently on top of every account with the company. What do you dislike? BrightEdge is a double-edged sword--although their suite of tools is great, it can ...

Evolving, Useful, Reliable Tool for SEO

What do you like best? Hands down the best thing to come out of BrightEdge is their Data Cube. This tool takes all of the best features of SEM Rush's 'Domain vs. Domain' and provides great insight into what keywords any URL is ranking for on Google. Second, I like its ease of reporting and integration with various analytics platforms. Third, I like its keyword-level Recommendations feature which provides amazing competitive assessment capabilities. What do you dislike? While the ...