8.6
Spot Score
Braze Reviews in June 2026: User Ratings, Pros & Cons
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Braze Reviews & Ratings
Spotsaas Editor’s POV
Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more
Braze pros and cons
User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.
Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.
Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.
Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.
Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.
Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.
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Showing 81-90 out of 436
AU
Anonymous User
07/18/23
"Modern, User-Friendly system."
What do you like best about Braze? The system is very user friendly. I can easily self service on the platform and get answers to what I need. The Customer Service is also great. My partners are very responsive and attentive to my needs. Overall it's one of the strongest ESPs I've seen.
LD
Leigha D
07/12/23
"I use Braze to create canvases, segments and reporting."
What do you like best about Braze? I can set up campaigns and canvases seamlessly. I continue to learn how to use new features as they are implemented in Braze.
AU
Anonymous User
07/12/23
"Great user-friendly program"
What do you like best about Braze? I love that Braze writes Liquid for you making personalization extremely easy. Overall, it's a simple-to-use program with more capabilities than other competitors.
KP
Kaleigh P
07/11/23
"So powerful it's energizing my entire career"
What do you like best about Braze? Understanding and enhancing your customer profiles, then acting on that data, is easier in this platform than in any other platform I've worked with. The native functionality with web and apps through SDKs not only enables near real-time data capture, but also powers modern marketing channels - In App, Push, and Content Cards!
CT
Chris Toshi S
07/11/23
"Best CRM Platform I have used by far"
What do you like best about Braze? Versatility! I love how much control you have in the platform, is very intuitive for Marketing Exectives to get campaigns out, but also great for more Technical Managers like myself to plug in dynamic API sources and powerful Liquid code.
PH
Paula H
07/10/23
"Easy to build user communications and great CS/CX team"
What do you like best about Braze? Braze is super intuitive and easy to use. I can build all kinds of user engagement and user conversion journeys with tons of personalization and different levels of sophistication thanks to liquid and connected content. Braze is always evolving and launching new features.
AU
Anonymous User
07/10/23
"A very good platform for customer engagement"
What do you like best about Braze? Braze's intuitive platform and powerful features for customer engagement are highly appreciated. What do you dislike about Braze?
AU
Anonymous User
07/09/23
"Braze helps to simplify campaign activities by much with their great UX/UI and system"
What do you like best about Braze? The interface, layouts and journey is simple to use and understandable for users with different level of technical backgrounds. Several campaign channels can be set up, and beyond that, can be orchestrated with each other easily. Post-campaign analytics is readily available and almost real-time.
AU
Anonymous User
07/03/23
"Braze is the easiest and most user-friendly CRM platform I have used during my career."
What do you like best about Braze? The dashboard being user-friendly and consistent between tools. What do you dislike about Braze?
AU
Anonymous User
06/23/23
"Braze is the Benz in the Biz."
What do you like best about Braze? How clean and user-friendly it is. The dashboard is easy to navigate and you can get to various sections in one or two clicks.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].