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8.6

Spot Score

Braze - Marketing Automation Software

Braze Reviews in June 2026: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.5

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Braze Reviews & Ratings

4.5

Very Good

Based on 280 ratings & 436 reviews

Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terible

(0)

Spotsaas Editor’s POV

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.

  • Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.

  • Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.

  • Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.

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Showing 71-80 out of 436

QM

Quentin M

09/17/23

5 out of 5

"very complete and intuitive tool"

What do you like best about Braze? the mobile push functionality and the wide variety of filters you can use What do you dislike about Braze?

AU

Anonymous User

09/14/23

5 out of 5

"Braze is a great platform - easy to use enabling the use of different features across our business!"

What do you like best about Braze? Braze is an extremely user friendly platform, from in-app messages, to campaigns and canvas', everything is right at your fingertips with ease. It is utilised by many teams across the business and enables us to segment our audiences and target users through specific points of their customer journey whether thats B2C or B2B. The analytics is good for quick insights into how different campaigns are performing without having to delve to deep.

AU

Anonymous User

09/01/23

5 out of 5

"Enabling Us to Do Everything We Need"

What do you like best about Braze? I am a longtime Braze user, and whether it is at my current company, or my past companies, Braze is always my platform of choice when considering platforms to send emails and additional messaging to our users. I love how multichannel compoments are all brought together with Canvas Flow, and how simple it is to send a single-channel message in the Braze Campaigns tab. Although I know much more about Braze than when I started using it 5 years ago, I also can ...

Read more

PH

Payden H

08/17/23

5 out of 5

"Marketing Manager"

What do you like best about Braze? My favorite tool is Braze Canvas. It will transform our onboarding experience for users! What do you dislike about Braze?

AU

Anonymous User

08/15/23

5 out of 5

"Best partner and platform I've worked with..."

What do you like best about Braze? Fkexibility of system, excellnt support and strategic direction. What do you dislike about Braze?

AU

Anonymous User

08/07/23

5 out of 5

"Braze is a very powerful tool, which is relatively easy to master."

What do you like best about Braze? It's very intuitive in terms of user experience, which makes it seem easier to use than some other platforms. What do you dislike about Braze?

VK

Vladyslav K

08/07/23

5 out of 5

"My life is Braze"

What do you like best about Braze? Flexibility of untilizing multiple channels, partner integrations, connected content and much more! Braze offers very advanced ways engaging with customers

AU

Anonymous User

08/02/23

5 out of 5

"Braze is great!"

What do you like best about Braze? I find Braze to be easy to understand! While I have only been on this platform for a short time, it has been something I have quickly picked up on with using and haven't run into any problems!

JL

Jon L

07/28/23

5 out of 5

"Push Notification, In-App, Web Notification, All-In-One"

What do you like best about Braze? Design your message once, personalize, and deploy to all channels, or only select channels all in a single campaign. Liquid coding makes personalization very powerful. Relatively short ramp-up period. Deep details on each user's behavior. Love the platform and love the support the team is able to provide. Can't imagine what could be better.

RI

Rason I

07/21/23

5 out of 5

"Braze is hands down the best customer engagement platform on the market!"

What do you like best about Braze? The most helpful aspect of the Braze platform is it's flexibility. Our team has moved to utilize custom in-app message placements to trigger native experiences to our end users. Braze's documentation and platform provides a robust toolkit at our teams disposal while also providing the opportunity to have deep integrations within our experience.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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