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8.6

Spot Score

Braze - Marketing Automation Software

Braze Reviews in June 2026: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.5

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Braze Reviews & Ratings

4.5

Very Good

Based on 280 ratings & 436 reviews

Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terible

(0)

Spotsaas Editor’s POV

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.

  • Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.

  • Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.

  • Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.

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Showing 91-100 out of 436

SH

Sali H

06/21/23

5 out of 5

"Braze is an exceptional platform that's allowed our business to grow and scale."

What do you like best about Braze? Braze is excellent for targeting audiences at specific stages of the sales funnel. Our marketing and sales teams use segmentation, personalization, and custom event targeting to reach the appropriate audiences for various campaigns. The teams also use the detailed campaign results to inform future marketing and customer outreach decisions.

MR

Mauricio R

06/20/23

5 out of 5

"I love braze"

What do you like best about Braze? I like a lot braze canvas and the report builder section What do you dislike about Braze?

AS

Ali S

06/20/23

5 out of 5

"Amazed with the Power of Braze"

What do you like best about Braze? Braze is very dynamic avd easy to use. It allows selecting very detailed segments, target customers on all channels, simple to design the messages content. I highly recomment Braze.

AU

Anonymous User

06/19/23

5 out of 5

"Braze"

What do you like best about Braze? Braze is good and they give support to the consumers and maintain the gap for the brands. It is more good in the consumer data analysis and give support too.

RH

Rohit H

06/19/23

5 out of 5

"A powerful tool"

What do you like best about Braze? Braze has simplified the workflow logically and creatively. We will have complete control over analytics, and the insightful dashboard is the cherry on top, which gives a quick view.

AU

Anonymous User

06/15/23

5 out of 5

"Incredible CRM Platform that is simple to use"

What do you like best about Braze? Canvas - this is better than any other comms platform i've used in the past, super easy to create with little to no jargon. What do you dislike about Braze?

AU

Anonymous User

06/14/23

5 out of 5

"The best tool in the market"

What do you like best about Braze? Braze has everything you need to make the campaign you've planned. From segmentation to automation, API info you can get, everything is programmable and scales

AU

Anonymous User

06/08/23

5 out of 5

"Irreplaceable MMP that allows our team to provide personalized user experiences w/o devs"

What do you like best about Braze? We've used Braze for 2+ years and it's unlocked so much for us in terms of being able to provide personalized in app experiences for our users without relying on devs.

FF

Faustina F

06/06/23

5 out of 5

"great produc, easy onboarding"

What do you like best about Braze? tool is intuitive to use. for a team of 10, not everyone has the time to do onboarding, but most people figured it out on their own

SA

Sachi A

06/06/23

5 out of 5

"Braze City x City Review"

What do you like best about Braze? The support we receive from the Braze team is phenomenal. They are engaged and always looking for the best solutions to make our lives easier as marketers involved in a diverse tech stack.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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