8.6
Spot Score
Braze Reviews in June 2026: User Ratings, Pros & Cons
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Braze Reviews & Ratings
Spotsaas Editor’s POV
Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more
Braze pros and cons
User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.
Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.
Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.
Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.
Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.
Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.
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Showing 61-70 out of 436
AU
Anonymous User
10/10/23
"Great platform that keeps improving"
What do you like best about Braze? Ease of use and the rate at which new useful features are added - combined with the support received What do you dislike about Braze?
AH
Artur H
10/06/23
"Immensely great tool that is a few improvements away from perfection"
What do you like best about Braze? I have never worked with another tool that lets you customize the user journey and send campaigns, gather data, and everything else in such high detail. The tools provided within Braze are awesomely useful.
AU
Anonymous User
10/04/23
"Unbeatable Platform for App-First Lifecycle Programs"
What do you like best about Braze? I have used Braze in a few roles and am a big fan of the platform. It integrates directly with many of the tools we use throughout our stack and if a direct integration isn't available it's typically very easy to integrate via an API, webhook, or Segment.
JS
Joshua S
10/03/23
"Great Email Marketing"
What do you like best about Braze? Advanced functionality, ease of use, powerful features, clean design What do you dislike about Braze?
AU
Anonymous User
10/03/23
"User-friendly / full functionality"
What do you like best about Braze? My company and I use Braze for push notifications on all our apps. It is user-friendly, with every functionality available in the right places. It is the only destination for our in-app/push notification practices. With a company that is all about security, Braze offers advanced security for the data, with easy implementation and integration on all our apps. It also offers multi-channel campaigns with many features.
IR
Idham R
10/02/23
"All-in-one solutions for your retention needs"
What do you like best about Braze? We've been Braze users for 3 years now, by far, braze gave one of the best user experience that will help you do multitasks through all channels. The campaign set up was easy to understand with all those delivery setting, targeting, and A/B testing that will help you manage the expected goals.
SN
Siti Nabila T
09/30/23
"Braze saved my life!"
What do you like best about Braze? Very easy to use, seamless marketing tools for your daily tasks. If you are newbie to Braze, it's easy for you to understand the feature inside. Also the community helps you a lot. Could open multiple tasks at the same time also
AU
Anonymous User
09/25/23
"Great marketing platform"
What do you like best about Braze? I really like how easy it is to use Braze. Our company was able to leverage SMS and automate programs a lot more efficiently. I also saved hours of time using their platform to send out my campaigns.
AU
Anonymous User
09/20/23
"Braze Rocks"
What do you like best about Braze? How it's the one stop shop for everything as it relates to web and app. I also really like how powerful canvases are. What do you dislike about Braze?
AU
Anonymous User
09/18/23
"Braze is a super complete automation software"
What do you like best about Braze? Features that help the marketing (strategy, copy, and design) to create easily the campaigns, as well as the analytics for every and each campaign just by using the A/B.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].