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8.6

SpotScore

Braze - Marketing Automation Software

Braze Reviews in September 2026: User Ratings, Pros & Cons

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4.86

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Braze Reviews & Ratings

4.86

Excellent

Based on 416 ratings & 436 reviews

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Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terrible

(0)

Spotsaas Editor’s POV

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • Non-technical users can set up campaigns without developer help.

  • Supports email, in-app messages, push notifications, SMS, and webhooks in one platform.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Workflow builder supports complex multi-step customer journeys.

  • New users unfamiliar with CRM tools can find initial setup and onboarding overwhelming.

  • API customization and some integrations are less flexible than niche competitors.

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Showing 61-70 out of 436

AU

Anonymous User

10/10/23

5 out of 5

"Great platform that keeps improving"

What do you like best about Braze? Ease of use and the rate at which new useful features are added - combined with the support received What do you dislike about Braze?

AH

Artur H

10/06/23

5 out of 5

"Immensely great tool that is a few improvements away from perfection"

What do you like best about Braze? I have never worked with another tool that lets you customize the user journey and send campaigns, gather data, and everything else in such high detail. The tools provided within Braze are awesomely useful.

AU

Anonymous User

10/04/23

5 out of 5

"Unbeatable Platform for App-First Lifecycle Programs"

What do you like best about Braze? I have used Braze in a few roles and am a big fan of the platform. It integrates directly with many of the tools we use throughout our stack and if a direct integration isn't available it's typically very easy to integrate via an API, webhook, or Segment.

JS

Joshua S

10/03/23

5 out of 5

"Great Email Marketing"

What do you like best about Braze? Advanced functionality, ease of use, powerful features, clean design What do you dislike about Braze?

AU

Anonymous User

10/03/23

5 out of 5

"User-friendly / full functionality"

What do you like best about Braze? My company and I use Braze for push notifications on all our apps. It is user-friendly, with every functionality available in the right places. It is the only destination for our in-app/push notification practices. With a company that is all about security, Braze offers advanced security for the data, with easy implementation and integration on all our apps. It also offers multi-channel campaigns with many features.

IR

Idham R

10/02/23

5 out of 5

"All-in-one solutions for your retention needs"

What do you like best about Braze? We've been Braze users for 3 years now, by far, braze gave one of the best user experience that will help you do multitasks through all channels. The campaign set up was easy to understand with all those delivery setting, targeting, and A/B testing that will help you manage the expected goals.

SN

Siti Nabila T

09/30/23

5 out of 5

"Braze saved my life!"

What do you like best about Braze? Very easy to use, seamless marketing tools for your daily tasks. If you are newbie to Braze, it's easy for you to understand the feature inside. Also the community helps you a lot. Could open multiple tasks at the same time also

AU

Anonymous User

09/25/23

5 out of 5

"Great marketing platform"

What do you like best about Braze? I really like how easy it is to use Braze. Our company was able to leverage SMS and automate programs a lot more efficiently. I also saved hours of time using their platform to send out my campaigns.

AU

Anonymous User

09/20/23

5 out of 5

"Braze Rocks"

What do you like best about Braze? How it's the one stop shop for everything as it relates to web and app. I also really like how powerful canvases are. What do you dislike about Braze?

AU

Anonymous User

09/18/23

5 out of 5

"Braze is a super complete automation software"

What do you like best about Braze? Features that help the marketing (strategy, copy, and design) to create easily the campaigns, as well as the analytics for every and each campaign just by using the A/B.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].