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8.6

SpotScore

Braze - Marketing Automation Software

Braze Reviews in September 2026: User Ratings, Pros & Cons

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4.86

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Braze Reviews & Ratings

4.86

Excellent

Based on 416 ratings & 436 reviews

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Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terrible

(0)

Spotsaas Editor’s POV

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • Non-technical users can set up campaigns without developer help.

  • Supports email, in-app messages, push notifications, SMS, and webhooks in one platform.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Workflow builder supports complex multi-step customer journeys.

  • New users unfamiliar with CRM tools can find initial setup and onboarding overwhelming.

  • API customization and some integrations are less flexible than niche competitors.

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Showing 51-60 out of 436

AP

Allie P

10/16/23

5 out of 5

"New to Braze"

What do you like best about Braze? I like how user friendly and automated Braze is. What do you dislike about Braze?

JK

John Keith M

10/16/23

5 out of 5

"Group Director Digital & CX"

What do you like best about Braze? Their platform connects to other key MarTech and their solution is scalable. What do you dislike about Braze?

AL

Anupama L

10/16/23

5 out of 5

"Very user friendly platform"

What do you like best about Braze? The training materials and ease of use of the platform. What do you dislike about Braze?

ED

Emily D

10/16/23

5 out of 5

"Great marketing tool and rep support"

What do you like best about Braze? Rep Support (Lillian + Matt) are great resources when figuring out a new process. What do you dislike about Braze?

MM

Michael M

10/16/23

5 out of 5

"Excellent"

What do you like best about Braze? Seems to have a huge amount of opportunity and capability to optimise marketing campaigns, whilst being user friendly and easy to navigate.

AU

Anonymous User

10/13/23

5 out of 5

"Outil très user friendly"

What do you like best about Braze? La facilité de retargeter via differents channesl (emails, sms, push) un segment specifique de la base de données. What do you dislike about Braze?

AO

Ade O

10/11/23

5 out of 5

"Braze 2.0"

What do you like best about Braze? I like how easy it is to work with Braze support, they are always on hand to help whenever we face any issues. Secondly i like how Braze is constantly evolving as a tool, since we've started using to Braze to today the number of features and changes to do tool is endless

HP

Holly P

10/11/23

5 out of 5

"Great platform for multi-variate testing and automations"

What do you like best about Braze? Braze is easy to use, has great documentation to help you learn the ropes, and gives you the chance to become certified in using the platform. They also run excellent events for users.

HJ

Hannah J

10/11/23

5 out of 5

"Positive, intuitive, customer first"

What do you like best about Braze? I love that Braze can be used by anyone, regardless of whether they have CRM platform experience. It's super easy to use andthe interface is very user friendly.

AU

Anonymous User

10/10/23

5 out of 5

"Braze is intuitive and powerful!"

What do you like best about Braze? I find the Braze platformincredibly easy to learn and use. It also is powerful in all its capabilities - there's a solution for almost every use case I have.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].