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8.6

SpotScore

Braze - Marketing Automation Software

Braze Reviews in September 2026: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.86

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Braze offers custom pricing plan

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Braze Reviews & Ratings

4.86

Excellent

Based on 416 ratings & 436 reviews

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Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terrible

(0)

Spotsaas Editor’s POV

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • Non-technical users can set up campaigns without developer help.

  • Supports email, in-app messages, push notifications, SMS, and webhooks in one platform.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Workflow builder supports complex multi-step customer journeys.

  • New users unfamiliar with CRM tools can find initial setup and onboarding overwhelming.

  • API customization and some integrations are less flexible than niche competitors.

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Showing 41-50 out of 436

JC

June C

10/16/23

5 out of 5

"Very good especially comparing to service we used before."

What do you like best about Braze? Easy to integrate with our system at epochtimes. What do you dislike about Braze?

AU

Anonymous User

10/16/23

5 out of 5

"Great product!"

What do you like best about Braze? Braze has enough features to customize it for your own app/offering. What do you dislike about Braze?

DG

Drew G

10/16/23

5 out of 5

"Braze Implementation Review"

What do you like best about Braze? Our implementation specialist Cat Arnold was absolutely phenomenal. She took her time and helped us through every step of the way. I am immensely appreciative of her!

LS

Livia S

10/16/23

5 out of 5

"Great"

What do you like best about Braze? Great platform, great results, many channels What do you dislike about Braze?

SA

Sabrina A

10/16/23

5 out of 5

"Braze is a powerhouse!"

What do you like best about Braze? Braze has opened the doors to creating a full growth engine for my company. By using the many features Braze offers, like Email, Content Cards, SMS, Connected Content and more, we've been able to craft unique and hyper personalized user journeys.

AH

Allan H

10/16/23

5 out of 5

"Braze is the industry-leading Customer Engagement Tool!"

What do you like best about Braze? Braze is the one-stop shop martech tool. Email, Push, IAM, Content Cards, SMS, Webhook, Whatsapp, and possibly more channels are added in the future. Also, Braze has the most technically advanced features in the platform, so it allows Marketers to really practice or develop their technical skillset.

MS

Marisa S

10/16/23

5 out of 5

"Advanced Growth Marketing Platform"

What do you like best about Braze? The intricate features from personalization to segmentation What do you dislike about Braze?

SO

Shota O

10/16/23

5 out of 5

"It is without a doubt the No.1 customer engagement tool in Japan"

What do you like best about Braze? Brazeツールが他のプロダクトに比べて優れているのは以下の3点です。 1. マルチチャネルの管理ができる (Push, E-mail, SMS, LINE)

AU

Anonymous User

10/16/23

5 out of 5

"Very Informative. Learning lots of new information on how to utilize Braze."

What do you like best about Braze? I like how easy it is to use and how easy it is to teach others on my team on how to use it. What do you dislike about Braze?

AU

Anonymous User

10/16/23

5 out of 5

"Great data insights!"

What do you like best about Braze? Braze is helpful the most with our data insights! Helping a lot with solving problems and tackling user experimentstion What do you dislike about Braze?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].