8.6
Spot Score
Drive conversions with data-driven automation.
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Braze offers custom pricing plan
Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more
User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.
Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.
Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.
Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.
Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.
Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.
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JK
John Keith M
10/16/23
"Group Director Digital & CX"
What do you like best about Braze? Their platform connects to other key MarTech and their solution is scalable. What do you dislike about Braze?
AL
Anupama L
10/16/23
"Very user friendly platform"
What do you like best about Braze? The training materials and ease of use of the platform. What do you dislike about Braze?
ED
Emily D
10/16/23
"Great marketing tool and rep support"
What do you like best about Braze? Rep Support (Lillian + Matt) are great resources when figuring out a new process. What do you dislike about Braze?
MS
Marisa S
10/16/23
"Advanced Growth Marketing Platform"
What do you like best about Braze? The intricate features from personalization to segmentation What do you dislike about Braze?
AH
Allan H
10/16/23
"Braze is the industry-leading Customer Engagement Tool!"
What do you like best about Braze? Braze is the one-stop shop martech tool. Email, Push, IAM, Content Cards, SMS, Webhook, Whatsapp, and possibly more channels are added in the future. Also, Braze has the most technically advanced features in the platform, so it allows Marketers to really practice or develop their technical skillset.
MM
Michael M
10/16/23
"Excellent"
What do you like best about Braze? Seems to have a huge amount of opportunity and capability to optimise marketing campaigns, whilst being user friendly and easy to navigate.
SA
Sabrina A
10/16/23
"Braze is a powerhouse!"
What do you like best about Braze? Braze has opened the doors to creating a full growth engine for my company. By using the many features Braze offers, like Email, Content Cards, SMS, Connected Content and more, we've been able to craft unique and hyper personalized user journeys.
LS
Livia S
10/16/23
"Great"
What do you like best about Braze? Great platform, great results, many channels What do you dislike about Braze?
DG
Drew G
10/16/23
"Braze Implementation Review"
What do you like best about Braze? Our implementation specialist Cat Arnold was absolutely phenomenal. She took her time and helped us through every step of the way. I am immensely appreciative of her!
AU
Anonymous User
10/16/23
"Great product!"
What do you like best about Braze? Braze has enough features to customize it for your own app/offering. What do you dislike about Braze?
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
