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8.6

Spot Score

Braze - Marketing Automation Software

Braze Reviews in June 2026: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.5

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Braze offers custom pricing plan

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Braze Reviews & Ratings

4.5

Very Good

Based on 280 ratings & 436 reviews

Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terible

(0)

Spotsaas Editor’s POV

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.

  • Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.

  • Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.

  • Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.

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Showing 31-40 out of 436

JB

John B

10/17/23

5 out of 5

"Braze is amazing"

What do you like best about Braze? I love how easy it is to set up a email. What do you dislike about Braze?

RD

Rodney D

10/17/23

5 out of 5

"Braze - when technology goes right"

What do you like best about Braze? It is easy to use as a marketer. I can focus on the science and art of marketing vs. the technology chanellges to bring my idea to life

AU

Anonymous User

10/17/23

5 out of 5

"A great ESP with some quirks."

What do you like best about Braze? Braze is the most fully functioned ESP I've used in my career. Segmentation, canvas building, and audience targeting are always excellent.

RK

Robin K

10/17/23

5 out of 5

"Great product"

What do you like best about Braze? Centralized marketing automation stack that does real time communication and experiences very well. What do you dislike about Braze?

NK

Naz K

10/17/23

5 out of 5

"Braze 2023"

What do you like best about Braze? Great software company helping businesses to grow. Espececially Braze Forge; we all get inspired to reach our customers in the best and efficient way.

SR

Shane R

10/17/23

5 out of 5

"Marketing Operations Manager"

What do you like best about Braze? I enjoy the User Interface and Currents. What do you dislike about Braze?

AU

Anonymous User

10/16/23

5 out of 5

"Braze review"

What do you like best about Braze? Braze is a flexbile D2C communication solution that services a wide range of business needs. What do you dislike about Braze?

AU

Anonymous User

10/16/23

5 out of 5

"Braze experience"

What do you like best about Braze? The data you can gather to segment promotions. What do you dislike about Braze?

TS

Tina S

10/16/23

5 out of 5

"Its user friendly"

What do you like best about Braze? The experience, networking, and sessions. What do you dislike about Braze?

JL

Julia L

10/16/23

5 out of 5

"Braze is an excellent product for all CRM marketers!"

What do you like best about Braze? Braze is very intuitive to use, and makes it simple to execute complex CRM campaigns, from in app messaging to emails and push notifications. I use Braze almost daily in my day to day

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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