8.6
Spot Score
Drive conversions with data-driven automation.
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Braze offers custom pricing plan
Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more
User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.
Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.
Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.
Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.
Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.
Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.
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AU
Anonymous User
10/18/23
"Braze is a powerful dynamic tool"
What do you like best about Braze? Braze makes the set up of user communications super user friendly. You can easily understand the performance and impact of a campaign. The Canvas tool allows for more complex lifecycle campaigns. It also makes audience segmentation simple. You don't need to code or know SQL to use Braze making it insanely powerful. Their customer service & account management team is full of great and helpful people.
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Ákos V
10/18/23
"The leading CRM platform, without compromises"
What do you like best about Braze? Of all the platforms I had the pleasure of working with, Braze is the clearest and most data-driven option. It offers unparalleled options when it comes to automated campaign and journey creation, as well as custom attribute and event importation, segmentation and targeting.
SR
Shane R
10/17/23
"Marketing Operations Manager"
What do you like best about Braze? I enjoy the User Interface and Currents. What do you dislike about Braze?
JL
Jong L
10/17/23
"Powerful tool for user retention and engagement"
What do you like best about Braze? Ease to create complex customer journeys, ability to create an MVP of potential productized features, our customer success manager, Lillian
RK
Robin K
10/17/23
"Great product"
What do you like best about Braze? Centralized marketing automation stack that does real time communication and experiences very well. What do you dislike about Braze?
AU
Anonymous User
10/17/23
"A great ESP with some quirks."
What do you like best about Braze? Braze is the most fully functioned ESP I've used in my career. Segmentation, canvas building, and audience targeting are always excellent.
AU
Anonymous User
10/17/23
"We love to work with Braze."
What do you like best about Braze? Braze is always very organized and helpful! Braze is a very user friendly and self-explainatory. Our Braze rep, Emery, is helpful to our team and answers any questions we have.
NA
Noah A
10/17/23
"Braze the Roof"
What do you like best about Braze? Braze has been an excellent tool for our development and marketing teams - the canvas feature is super helpful for mapping out our user journeys and different variants for differrent audiences. We use it literally every day!
TF
Theresa F
10/17/23
"New Braze User"
What do you like best about Braze? The Braze Onboarding experience has been great! Our onboarding manager was extremely organized and attentive and my team is excited about the future of our marketing
RD
Rodney D
10/17/23
"Braze - when technology goes right"
What do you like best about Braze? It is easy to use as a marketer. I can focus on the science and art of marketing vs. the technology chanellges to bring my idea to life
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
