8.6
Spot Score
Braze Reviews in June 2026: User Ratings, Pros & Cons
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Braze Reviews & Ratings
Spotsaas Editor’s POV
Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more
Braze pros and cons
User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.
Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.
Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.
Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.
Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.
Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.
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Showing 251-260 out of 436
JL
Jong L
09/13/22
"Best player engagement tool. Grant is awesome!! So sign up to the customer success service."
What do you like best about Braze? Braze gives us the flexibility and complexity that we need to run our events and comms. What do you dislike about Braze?
CB
Catherine B
08/31/22
"Braze offers an amazing customer service"
What do you like best about Braze? Step-by-step onboarding with Nicole and recurrent meetings with Julia and technical support = customer services What do you dislike about Braze?
GF
Gianna F
08/16/22
"Great tool for cross-channel marketing with deep personalization capabilities"
What do you like best about Braze? - Supports key marketing channels: email, SMS, push notifications, in-app notifications, web notifications, and more - Great segmentation capabilities that allow for complex personalization
AU
Anonymous User
08/04/22
"Easy to use while offering insightful data"
What do you like best about Braze? Canvas - User journey communications based on activity, actions or inactions by customers. What do you dislike about Braze?
AU
Anonymous User
07/29/22
"My experience using braze as a beginner has been super easy and straight forward"
What do you like best about Braze? It makes building and publishing campaigns very easy! What do you dislike about Braze?
MH
Meghan H
07/27/22
"Best in Class CRM Platform and Outstanding Support"
What do you like best about Braze? User-friendly interface: The Braze UI is very user-friendly, making setting up even the most complex customer journeys a breeze. Other departments in the organization love the tool and are able to easily navigate the dashboard.
AU
Anonymous User
07/26/22
"High touch account management and innovative partnership"
What do you like best about Braze? Our account team from the onboarding team to our account management team is always willing to think outside the box with us to achieve efficiencies and increase the impact of our marketing initiatives. Additionally, the advanced technology within the Braze platform has allowed us to automate some of our more manual processes allowing us more time to focus on new strategy.
RM
Ralph M
07/21/22
"The only CRM that I recommend"
What do you like best about Braze? - This platform is very intuitive and easy to use. - One platform for most of our messaging needs: Push, In-App, Email, and SMS.
AW
Andrew W
07/20/22
"Praise for Braze"
What do you like best about Braze? It's a very beginner-friendly platform that scales well for power users. I feel like anyone of any skill level could grasp the tool very easily. I have worked with other tools in the past that are very convoluted and difficult to navigate through in a way that facilitates efficient work.
AU
Anonymous User
07/18/22
"A platform with great support"
What do you like best about Braze? The training documents have been extremely helpful for new users to get up to speed and become familiar with the platform. Also, the support team has been amazing a quickly and thoroughly responding to questions we have.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].