NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

8.6

SpotScore

Braze - Marketing Automation Software

Braze Reviews in September 2026: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.86

Add to compare

Braze offers custom pricing plan

Get Pricing Details

Braze Reviews & Ratings

4.86

Excellent

Based on 416 ratings & 436 reviews

Are you using Braze?

Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terrible

(0)

Spotsaas Editor’s POV

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • Non-technical users can set up campaigns without developer help.

  • Supports email, in-app messages, push notifications, SMS, and webhooks in one platform.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Workflow builder supports complex multi-step customer journeys.

  • New users unfamiliar with CRM tools can find initial setup and onboarding overwhelming.

  • API customization and some integrations are less flexible than niche competitors.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 241-250 out of 436

AU

Anonymous User

09/14/22

5 out of 5

"Braze is the most complete platform for CRM Specialists focusing on mobile campaigns"

What do you like best about Braze? I like the freedom Braze gives us for creating campaigns and experimenting. Experiment paths and other features are super helpful when testing new initiatives, and we test them constantly. I also greatly appreciate the constant support we get from Braze team, as they're super fast when raising a ticket or any problem

SR

Steve R

09/14/22

5 out of 5

"Great Experience for Engaging Users"

What do you like best about Braze? Braze provides a vast depth of options to engage your audience, and they're constantly expanding. The documentation provided is thorough and valuable. All interactions with the support team have been excellent, and Braze delivers a clean platform for engineers and marketers to engage users.

MS

Max S

09/13/22

5 out of 5

"Highly-customizable platform with tons of features"

What do you like best about Braze? Braze makes it very easy to both set up recurring workflows (canvases) and have one-off campaigns. We were able to customize our instance to fit our specific needs and pull in our own data to segment and customize with.

AU

Anonymous User

09/13/22

5 out of 5

"The best customer engagement out there for app based businesses"

What do you like best about Braze? Braze integrates easily with our mobile apps and allows us to have data about all the actions within the apps and the ability to turn those into actionable actions - segmentation, targeting, and exports.

CC

Carissa C

09/13/22

5 out of 5

"Braze is helping our cross-channel experience come alive"

What do you like best about Braze? The dashboard is highly transparent, and I feel I have complete control over the consumer flow within canvas. What do you dislike about Braze?

EO

Emily O

09/13/22

5 out of 5

"braze has been great for tracking, overhauling and polishing up our consumer journey"

What do you like best about Braze? our rep is incredibly insightful and offers effective solutions, tests and strategies for our business. What do you dislike about Braze?

GS

Giulia S

09/13/22

5 out of 5

"Amazing CRM platform"

What do you like best about Braze? Its easinesses in connecting our DB with our campaigns, thanks to features such as connected content (API) and easy integrations of webhooks within canva steps.

AU

Anonymous User

09/13/22

5 out of 5

"It's an intuitive and powerful platform to configure multi-channel marketing messaging."

What do you like best about Braze? It's intuitive and has a great learning lab to get new users onboard in no time. What do you dislike about Braze?

TK

Tae K

09/13/22

5 out of 5

"Best CRM Tool in the Market"

What do you like best about Braze? Braze is best tool in the market for segmenting and conducting many experiments. With Braze, you can create easy automations and campaigns. Braze is fairly easy to use as well.

AU

Anonymous User

09/13/22

5 out of 5

"Braze is the strongest marketing tool"

What do you like best about Braze? The capabilities and ability to use the tools in different ways. What do you dislike about Braze?

Free vendor scorecard

Evaluate Braze objectively with the marketing automation software scorecard

A weighted marketing automation software vendor scorecard to score Braze against your real requirements — not the marketing.

  • Weighted criteria you can edit
  • Score multiple vendors side-by-side
  • Shareable with your buying committee

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].