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8.6

Spot Score

Braze - Marketing Automation Software

Braze Reviews in June 2026: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.5

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Braze Reviews & Ratings

4.5

Very Good

Based on 280 ratings & 436 reviews

Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terible

(0)

Spotsaas Editor’s POV

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.

  • Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.

  • Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.

  • Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.

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Showing 221-230 out of 436

GD

Grégoire D

10/27/22

5 out of 5

"Great product, awesome tech, great customer support"

What do you like best about Braze? I love the canvas flow builder and the way multi-channel user/ activation journeys are built within Braze. What do you dislike about Braze?

AU

Anonymous User

10/27/22

5 out of 5

"Braze is excellent!"

What do you like best about Braze? The dashboard feature and the customer service! What do you dislike about Braze?

AU

Anonymous User

10/26/22

5 out of 5

"Exploring mutlichannel CRM with Braze"

What do you like best about Braze? It is an easy to use platform that allows for a whole range of personalization or not if you are not ready for it. Next to that their customer service is super helpfull, but most of the time I don't need it because their documentation points me in the right direction.

AU

Anonymous User

10/26/22

5 out of 5

"Very easy to pick up, all the features you need and more, plus great support"

What do you like best about Braze? Support we get from our Customer Success Manager and help center What do you dislike about Braze?

JM

Javier M

10/26/22

5 out of 5

"The best omnichannel platform"

What do you like best about Braze? Great variety of channels to reach out to your customers. What do you dislike about Braze?

HC

Heather C

10/25/22

5 out of 5

"Consumer engagement simplified, across all platforms"

What do you like best about Braze? With Braze, I love that our team can easily create campaigns via email, push, text, content card, etc. and reach out customers in different ways, depending on the situation.

EA

Emily A

10/25/22

5 out of 5

"Really happy with the Braze experience"

What do you like best about Braze? The team are super helpful, the platform is easy to use, I appreciate how consistent the software is and how responsive the team are.

MP

Max P

10/25/22

5 out of 5

"Braze unlocks your creativity as a digital marketer"

What do you like best about Braze? braze unlocks endless possibilities for communicating and engaging with your customers. What do you dislike about Braze?

NK

Nick K

10/25/22

5 out of 5

"The most powerful email/lifecycle platform I have ever used"

What do you like best about Braze? Braze can do an amazing amount of things! The automation and data-driven options are unparalleled and very customizable. This is not your average ESP/CRM, it will manage your app communications including push, in-app, content cards, SMS, and email.

MA

Mohamed A

10/23/22

5 out of 5

"It's a pretty good platform, I highly recommend to level up your business!"

What do you like best about Braze? I like the feature used to create flows of communication on several channels! It helps me alot to reach out our customers smoothly!

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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