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8.6

SpotScore

Braze - Marketing Automation Software

Braze Reviews in September 2026: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.86

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Braze Reviews & Ratings

4.86

Excellent

Based on 416 ratings & 436 reviews

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Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terrible

(0)

Spotsaas Editor’s POV

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • Non-technical users can set up campaigns without developer help.

  • Supports email, in-app messages, push notifications, SMS, and webhooks in one platform.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Workflow builder supports complex multi-step customer journeys.

  • New users unfamiliar with CRM tools can find initial setup and onboarding overwhelming.

  • API customization and some integrations are less flexible than niche competitors.

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Showing 161-170 out of 436

NM

Nontuthuzelo M

12/28/22

5 out of 5

"Exceptional experience."

What do you like best about Braze? I've been learning Braze. It's been so much easier to play with. I like that it collects and shows data from its consumers. You can personally connect with your consumers by sending personalized emails or push notifications.

RS

Ranjan S

12/28/22

5 out of 5

"Braze is an efficient tool for sending messages"

What do you like best about Braze? Campaings are the most useful part of Braze What do you dislike about Braze?

SC

SJ C

12/27/22

5 out of 5

"Powerful Tool for Digital Marketers"

What do you like best about Braze? At the surface, Braze is more complicated than a tool like Intercom, HOWEVER, once you get going, the whole experience cracks open and reveals data, tracking, and targeting options that have made my job so much easier.

YA

Yury ANdrea G

12/26/22

5 out of 5

"Braze is a tool that helps to create new strategies for the business"

What do you like best about Braze? Braze is a tool that helps to create new strategies for the business. It is very interesting to have different data categories for creating campaigns according to the business need and the moment need. It is essential to know the other options that the tool has for the most benefit

JI

Juan Ignacio F

12/22/22

5 out of 5

"Perfect UX and always pushing new tools"

What do you like best about Braze? UX experience is always getting better. Product release are always related what customers wants. All information that you may need is online. Super complete learning platform

IF

Ilana F

12/21/22

5 out of 5

"Braze has completely leveled up our marketing!"

What do you like best about Braze? Where to begin! First, Braze makes it easy for a small + nimble email/lifecycle team to work efficiently. The general ease of the platform and interface is a breath of fresh air. Second, Braze easily organizes customer data in a way that makes it easy to segment and target. Additionally, I love how Braze allows us to truly think cross channel and figure out the best way to communicate with our customers. Lastly, Braze's customer support is INCREDIBLE, from ...

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AU

Anonymous User

12/20/22

5 out of 5

"Highly configurable + easy to use software!"

What do you like best about Braze? Using custom events + attributes allows you to use braze in so many ways. Customizing the outreach to the member journey is awesome and impactful

PP

Pedrom P

12/19/22

5 out of 5

"5* CRM"

What do you like best about Braze? We recently switched to Braze (from CleverTap) as our CRM platform, and we are incredibly impressed with its capabilities thus far. The dashboard is user-friendly and intuitive, making it easy for the team to quickly get up to speed on how to use the platform.

OB

Omer B

12/16/22

5 out of 5

"Amazing - best CS team ever"

What do you like best about Braze? The willingness of the CS team to help at any time What do you dislike about Braze?

AS

Aleksandra S

12/16/22

5 out of 5

"My experience with Braze"

What do you like best about Braze? I think it is a very user-friendly platform. It is very easy and intuitive to build campaigns, and the platform has many great set-up and personalisation options.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].