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8.6

Spot Score

Braze - Marketing Automation Software

Braze Reviews in April 2025: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.5

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Braze Reviews & Ratings

4.5

Very Good

Based on 280 ratings & 436 reviews

Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terible

(0)

Expert's Review

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.

  • Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.

  • Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.

  • Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.

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Showing 151-160 out of 436

AE

Aaron E

01/06/23

5 out of 5

"Braze set-up and early implementation"

What do you like best about Braze? The most helpful aspect of Braze so far has been the communication and support from the team. Any question we had was answered quickly and they are a pleasure to talk to.

AU

Anonymous User

01/06/23

5 out of 5

"Great customer service + easy to use"

What do you like best about Braze? The product is easy to use for people of varying skill sets and email marketing backgrounds. Customer service and account support has been excellent.

SF

Shelby F

01/06/23

5 out of 5

"Braze is powerful and easy to use, a game changer for our lifecycle marketing programs"

What do you like best about Braze? We were able to implement Braze in a couple of weeks. The platform easily handles our complex use cases and the needs of multiple business units. I love how easy it is to duplicate campaigns for rapid execution. The reporting features have evolved a lot recently.

AR

Alejandra R

01/05/23

5 out of 5

"Amazing!"

What do you like best about Braze? The platform is very friendly and easy to use What do you dislike about Braze?

DB

Dann B

01/04/23

5 out of 5

"Amazing customer engagement platform - Braze has helped us take control over our contact information"

What do you like best about Braze? The user interface has been a gamechanger for us internally from using a competitor which unfortunately was something that was pretty basic. We are able to wiz around Braze interface and set up everything we need from within the tool. This is quite a leap from using beefree (a email design tool), litmus for testing and Airship for all our Email, Push and In-App needs.

LV

Linh V

01/04/23

5 out of 5

"Powerful customers engagement platform!"

What do you like best about Braze? Braze allows our team to create many automated user journeys that follow their experience on our website. There are many possibilities for personalization to ensure our messages are sent to the right customers at the right moments!

PC

Pedro C

01/04/23

5 out of 5

"The best CRM tool I have ever worked with!"

What do you like best about Braze? I really appreciate the range of marketing automation tools that Braze offers. The ability to segment and target our audience based on their behaviors and attributes has been particularly useful for us. We've also seen great success with personalized email campaigns and in-app messaging. Overall, Braze has helped us increase our customer engagement and retention rates. In terms of comparing it to other platforms, I would say Braze has a pretty intuitive ...

Read more

AU

Anonymous User

01/03/23

5 out of 5

"User friendly"

What do you like best about Braze? Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously

AU

Anonymous User

01/03/23

5 out of 5

"Great partner for flexible CRM campaigns"

What do you like best about Braze? Braze is a flexible product, and the team is always there to help! I like how Braze is able to merge with different products and keeps on improving their product with new features!

CM

Cecilia M

12/28/22

5 out of 5

"Most Intuitive ESP I've Used"

What do you like best about Braze? The user interface is not only aesthetically pleasing but is very intuitive and dynamic as well. Likewise, if there's something I have trouble finding, the various guides and labs are beneficial in supplementing my knowledge.