8.6
Spot Score
Braze Reviews in June 2026: User Ratings, Pros & Cons
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Braze Reviews & Ratings
Spotsaas Editor’s POV
Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more
Braze pros and cons
User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.
Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.
Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.
Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.
Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.
Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.
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Showing 131-140 out of 436
AU
Anonymous User
01/30/23
"Utilize Braze for mobile day to day operations."
What do you like best about Braze? The product is user friendly and our UX reps are always knowledgable, quick to help and always are going above and beyond to enhance our mobile marketing strategy!
KR
Kern R
01/25/23
"Review of Braze Support for Prestige Holdings Limited"
What do you like best about Braze? The platform is cutting-edge and provides Prestige Holdings Limited with a competitive advantage in Trinidad and Tobago. The platform is very technical but we understand its value. I like:
YL
Yan Long T
01/25/23
"Braze should definitely be the Campaign Management Tool in your MarTech stack"
What do you like best about Braze? Compared to other marketing automation tools in the market, Braze has one of the most intuitive, user-friendly interface which makes building a complex customer journey easy. While it takes some time to understand the documentation, the use cases are generally clear and easy to follow.
AU
Anonymous User
01/25/23
"Braze has been an excellent tool for us for customer engagement"
What do you like best about Braze? Ease of use of the canvas designs and campaign design. Excellent support from the Braze team helped us grow our business with best practices. Also, we had good controls from HQ to manage local markets
TB
Thiago B
01/24/23
"Campaign management and CRM platform that works perfectly and solves our problems."
What do you like best about Braze? Use of push, email, inapp and sms that meet our expectations. What do you dislike about Braze?
RK
Rayna K
01/24/23
"Total Braze Fan-Girl"
What do you like best about Braze? Super user friendly. Liquid logic is amazing and it makes adding personalization much easier than it is on other ESPs. User support is also great.
SM
Sean M
01/20/23
"Easy to get started, helpful support, and robust CRM functionality"
What do you like best about Braze? CRM tools can be challenging to launch for SMBs, but Braze makes it as easy as possible. The options and encouragement to segment users really drives campaign success. However, the best part of Braze is not the tool itself — but their customer support. When I'm facing a technical or analytical issue, Braze's support representatives consistently feel like an extension of my team. I can get a response at any time of the day and know in confidence that their ...
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DF
Daniel F
01/20/23
"Making my life so much easier."
What do you like best about Braze? The ease of being able to send out communications such as texts and emails in a predetermined cadence. What do you dislike about Braze?
RJ
Reggie J
01/19/23
"A data-based solution"
What do you like best about Braze? Braze utilizes customer interactions as data that can fuel campaigns and marketing moments. What do you dislike about Braze?
JL
Juha L
01/19/23
"Platform we used for super-charging personalized user communications with millions of users globally"
What do you like best about Braze? Customer success team is the best ever. Platform itself is very intuitive and comprehensive with great A/B testing capabilities. Customizing options are also great.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].