8.6
Spot Score
Braze Reviews in June 2026: User Ratings, Pros & Cons
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Braze Reviews & Ratings
Spotsaas Editor’s POV
Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more
Braze pros and cons
User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.
Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.
Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.
Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.
Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.
Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.
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Showing 121-130 out of 436
AM
Audrey M
03/02/23
"it was very easy to learn how to use as someone who's using it for the first time"
What do you like best about Braze? There's so many possibilities it can do to engage our users, especially on the canvas side. it is more specific and detailed compared to a different CRM platform I have previously used.
PW
PJ W
03/02/23
"Very easy to use and whenever you're having a problem the Braze team is very helpful and efficient."
What do you like best about Braze? The customization, usability, and reporting. After a few uses, Braze becomes very easy to use and navigate. If I ever stop using Braze, Braze will definitely be the standard for customer engagement platforms. Wow, sounds like I'm dating Braze. Anyways, love Braze.
JD
Julio D
02/27/23
"Poderosa ferramenta"
What do you like best about Braze? Diversas funcionalidades que ajudam nas nossas estratégias de Lifecycle What do you dislike about Braze?
MC
Moran C
02/24/23
"One of the best all around marketing automation platform"
What do you like best about Braze? One of the best in the category after working on other platforms such as Hubspot, Pardot, IBM Marketing Cloud, and Mailchimp. Oracle Responsys
AU
Anonymous User
02/22/23
"Great product to work with"
What do you like best about Braze? It`s a very easy tool to work with... Much easier than many others on the market and with same / better functionalities. Braze team is constantly improving the product and launching new features.
GS
Giulia S
02/21/23
"Great UI/UX, one of the best CRM softwares around"
What do you like best about Braze? 100% customizable, easy to get and adopt also for non-techie (in comparison to other CRM software, does not require a lot of coding beside some HTML and liquid).
LM
Léa M
02/06/23
"A tool with a very appreciable UX and multiple functionalities"
What do you like best about Braze? - The support (success manager, sales and support) is excellent: responsiveness and availability - The team and the community are a great help in finding technical workarounds
UG
Udi G
02/06/23
"Very professional team and good UX"
What do you like best about Braze? - UX - UI
GP
Gabrielle P
02/02/23
"Senior CRM Associate"
What do you like best about Braze? The ease of use for the Canvas flows and the constant improvement! What do you dislike about Braze?
MM
Matthew M
02/01/23
"It has enabled us to be able to do awesome omnichannel journeys for our customers."
What do you like best about Braze? It's an all-in-one tool for CRM - it's web/app capabilities make it very seamless for the customer experience. What do you dislike about Braze?
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].