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8.6

SpotScore

Braze - Marketing Automation Software

Braze Reviews in September 2026: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.86

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Braze offers custom pricing plan

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Braze Reviews & Ratings

4.86

Excellent

Based on 416 ratings & 436 reviews

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Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terrible

(0)

Spotsaas Editor’s POV

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • Non-technical users can set up campaigns without developer help.

  • Supports email, in-app messages, push notifications, SMS, and webhooks in one platform.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Workflow builder supports complex multi-step customer journeys.

  • New users unfamiliar with CRM tools can find initial setup and onboarding overwhelming.

  • API customization and some integrations are less flexible than niche competitors.

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Showing 101-110 out of 436

AU

Anonymous User

06/06/23

5 out of 5

"The future is here."

What do you like best about Braze? They've built a community full of creative and technical minds connected through a passion for marketing technology. I've connected with several marketing minds that have inspired me to pursue AI prompt engineering and human-centric design.

AU

Anonymous User

06/05/23

5 out of 5

"Powerful Marketing Automation and Data Tools"

What do you like best about Braze? I've used Braze at several companies now. It enables quick solutions to data needs and supports several mobile-first, app-related channels. The support is quick to respond, and their technical knowledge is good.

AU

Anonymous User

06/04/23

5 out of 5

"My experience is overall positive"

What do you like best about Braze? - User-friendly interface - Braze Documentation is helpful when needed, self-explanatory

DO

David O

05/04/23

5 out of 5

"Wouldn't use anything else. Best customer engagement platform available."

What do you like best about Braze? - Class-leading personalisation and segmentation. This is where it shines. If you can think of it, Braze can probably target it.

DP

Danielle P

04/26/23

5 out of 5

"Intuitive, Simple Software"

What do you like best about Braze? I've used Marketo, MailChimp, Constant Contact, and Hubspot amongst others. Braze thus far, has been my favorite platform. It offers customization levels similar to Marketo, while offering a much more user-friendly interface. The canvas feature is so easy to use and gives you that global view needed to review!

AU

Anonymous User

04/18/23

5 out of 5

"Braze and incredible platform"

What do you like best about Braze? The easy way to send communications campaings. What do you dislike about Braze?

AU

Anonymous User

04/18/23

5 out of 5

"Platform with a lot of possibilities that's easy to use"

What do you like best about Braze? I am still quite new to using Braze (2 monhts) but the platform is easy to get into. They also provide a lot of possibilities to learn more about what you can do with Braze in their courses. Some are self study and some courses are even live, which really motivates to get into Braze even more.

AE

Alejandra E

04/18/23

5 out of 5

"Top CRM Tool, perfect for omni-channel highly personalized campaigns"

What do you like best about Braze? Integrates well with different Tech Stacks and is user-friendly. Also lets you run complex campaigns using connected content, liquid, API-triggered campaigns, and so on.

LB

Laura B

04/18/23

5 out of 5

"Stay ahead of the curve"

What do you like best about Braze? I recently had the pleasure of using Braze, and I must say that I am thoroughly impressed with the platform's capabilities. The features provided by Braze allowed us to gain a deep understanding of our customers' preferences and behaviors across multiple digital touchpoints, which enabled us to send personalized and relevant messages to each customer in real-time.

AU

Anonymous User

04/05/23

5 out of 5

"Braze has a superb customer service!"

What do you like best about Braze? They have a top-notch customer service team that response fast and explain in detail! What do you dislike about Braze?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].