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9.8

SpotScore

Bitly - URL Shorteners

Bitly Reviews in September 2026: User Ratings, Pros & Cons

Shorten, track, and share with ease.

4.31

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Starts from $21 / Month when Billed Yearly, also offers free forever plan

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Bitly Reviews & Ratings

4.31

Very Good

Based on 702 ratings & 857 reviews

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Rating Distribution

Excellent

(599)

Very Good

(170)

Good

(26)

Poor

(1)

Terrible

(61)

Spotsaas Editor’s POV

Bitly.com stands out as a popular and user-friendly URL shortening service, offering quick and efficient link organization. Users appreciate the simplicity and ease of creating custom shortened links, allowing for better link management. The service provides valuable insights through analytics, enabling users to track link performance effortlessly. However, some ...Read more

Bitly pros and cons

  • Easy to use for creating shortened links and organizing them efficiently.

  • Provides analytics that offer valuable insights on link performance.

  • Offers a generous monthly limit for creating personalized links, even in the free plan.

  • Helpful for businesses in presenting a cohesive and organized online appearance across various platforms.

  • Misleading pricing structure, with hidden annual payment commitments instead of monthly plans.

  • Lack of customer support responsiveness, making issue resolution difficult.

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Showing 521-530 out of 857

AU

Anonymous User

05/23/20

5 out of 5

"Great Service--Essential For Any Digital Brand Marketer"

What do you like best about Bitly? The platform is very initiative to navigate with great analytics and features. I've used bit.ly for 5+ years and cannot see a time in the future where I will not need this service in my career as a digital marketer. Implementation was easy, with great support from representatives at bit.ly helping every step of the way.

KM

kewyn m

05/23/20

5 out of 5

"An enterprise platform to centralize and control your Short URL Service"

What do you like best about Bitly? I like simplicity and control over your short url database. It provides clear reports and visibility of the groups that click the links which guide us where to point the marketing strategy based on devices, country

AU

Anonymous User

05/22/20

4 out of 5

"Sr. Solutions Manager use bit.ly for consistent brand recognition in shortened URLs."

What do you like best about Bitly? Solves the character count for most SMS messaging and that shortened URLs can be used for multiple communications and tracked.

EH

Emily H

05/22/20

5 out of 5

"Easy to use, great tracking."

What do you like best about Bitly? I like being able to quickly track links and campaigns. Bitly makes it super easy. What do you dislike about Bitly?

MH

Morgan H

05/22/20

4 out of 5

"Great tool for our marketing team!"

What do you like best about Bitly? I like being able to track and report out on our campaigns. What do you dislike about Bitly?

AU

Anonymous User

05/22/20

4.5 out of 5

"Custom link creator with useful API"

What do you like best about Bitly? I've been using Bit.ly for years and what I appreciate about this link shortener is that I can use a custom URL to make editable links that capture a bit of analytics, and integrates well with my social media scheduling software.

AU

Anonymous User

05/22/20

5 out of 5

"Does what it aims to do"

What do you like best about Bitly? Easy formats to put into emails. Great confidence in URL conversion. What do you dislike about Bitly?

KW

Katherine W

05/21/20

5 out of 5

"Essential tool for Video Game Marketing"

What do you like best about Bitly? This is the most important item for anyone marketing video games. Bit.lys branded allow you indepth understanding of your attribution Its one of the best programs out there to do that.

DG

Dinnae G

05/21/20

5 out of 5

"The only URL shortener to use"

What do you like best about Bitly? The Bitly brand is well known and trusted, so when using the free service with the bit.ly links, I could trust that my links would still be clicked on. I’ve never had any issues with bitly links triggering any security issues. Using the premium service with a branded URL, and premium features such as redirect and in-depth analytics, has allowed me to keep on top of which content is performing best, and make changes when needed.

AU

Anonymous User

05/21/20

5 out of 5

"Extremely useful tool that should be part of every marketing team"

What do you like best about Bitly? Easy to create links, tracking is very insightful. What do you dislike about Bitly?

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].