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9.8

Spot Score

Bitly - URL Shorteners

Bitly Reviews in July 2025: User Ratings, Pros & Cons

Shorten, track, and share with ease.

4.2

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Starts from $21/Month when Billed Yearly, also offers free forever plan

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Bitly Reviews & Ratings

4.2

Very Good

Based on 1853 ratings & 852 reviews

Rating Distribution

Excellent

(594)

Very Good

(170)

Good

(26)

Poor

(1)

Terible

(61)

Expert's Review

Bitly.com stands out as a popular and user-friendly URL shortening service, offering quick and efficient link organization. Users appreciate the simplicity and ease of creating custom shortened links, allowing for better link management. The service provides valuable insights through analytics, enabling users to track link performance effortlessly. However, some ...Read more

Bitly pros and cons

  • Easy to use for creating shortened links and organizing them efficiently.

  • Provides analytics that offer valuable insights on link performance.

  • Offers a generous monthly limit for creating personalized links, even in the free plan.

  • Helpful for businesses in presenting a cohesive and organized online appearance across various platforms.

  • Misleading pricing structure, with hidden annual payment commitments instead of monthly plans.

  • Lack of customer support responsiveness, making issue resolution difficult.

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Showing 521-530 out of 852

AU

Anonymous User

05/22/20

4 out of 5

"Sr. Solutions Manager use bit.ly for consistent brand recognition in shortened URLs."

What do you like best about Bitly? Solves the character count for most SMS messaging and that shortened URLs can be used for multiple communications and tracked.

MH

Morgan H

05/22/20

4 out of 5

"Great tool for our marketing team!"

What do you like best about Bitly? I like being able to track and report out on our campaigns. What do you dislike about Bitly?

AU

Anonymous User

05/21/20

5 out of 5

"Bitly is great service to create short, trackable urls."

What do you like best about Bitly? Seeing click-rates on links using a url that people are familiar with. What do you dislike about Bitly?

JK

Juliano K

05/21/20

5 out of 5

"I work with Bitly Premium and a Custom Shortener. That´s simple and very professional. I love it"

What do you like best about Bitly? The custom URL and the anaytics are awesome What do you dislike about Bitly?

KW

Katherine W

05/21/20

5 out of 5

"Essential tool for Video Game Marketing"

What do you like best about Bitly? This is the most important item for anyone marketing video games. Bit.lys branded allow you indepth understanding of your attribution Its one of the best programs out there to do that.

DG

Dinnae G

05/21/20

5 out of 5

"The only URL shortener to use"

What do you like best about Bitly? The Bitly brand is well known and trusted, so when using the free service with the bit.ly links, I could trust that my links would still be clicked on. I’ve never had any issues with bitly links triggering any security issues. Using the premium service with a branded URL, and premium features such as redirect and in-depth analytics, has allowed me to keep on top of which content is performing best, and make changes when needed.

AU

Anonymous User

05/21/20

5 out of 5

"Extremely useful tool that should be part of every marketing team"

What do you like best about Bitly? Easy to create links, tracking is very insightful. What do you dislike about Bitly?

GR

Gustavo R

05/21/20

4.5 out of 5

"Its powerful, improve the performance of our marketing campaigns."

What do you like best about Bitly? Simplicity, platform user experience and reliable. The dashoboard is useful and campigns are easy to track with Bitly. Go live process is easy, without paper work o requirements and also the start of processes are not complex.

KJ

Kristin J

05/21/20

4.5 out of 5

"Bitly is SO Easy!"

What do you like best about Bitly? We love the ability to easily create short links for our advertising purposes. What do you dislike about Bitly?

RP

Roman P

05/21/20

4 out of 5

"Short links for SMS campaigns"

What do you like best about Bitly? Short links tool Bitly allows to make shorten long links with proper UTM tags, that enable conversion rate for your SMS marketing campaigns. Custom domain option also available.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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