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9.8

Spot Score

Bitly - URL Shorteners

Bitly Reviews in July 2025: User Ratings, Pros & Cons

Shorten, track, and share with ease.

4.2

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Starts from $21/Month when Billed Yearly, also offers free forever plan

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Bitly Reviews & Ratings

4.2

Very Good

Based on 1853 ratings & 852 reviews

Rating Distribution

Excellent

(594)

Very Good

(170)

Good

(26)

Poor

(1)

Terible

(61)

Expert's Review

Bitly.com stands out as a popular and user-friendly URL shortening service, offering quick and efficient link organization. Users appreciate the simplicity and ease of creating custom shortened links, allowing for better link management. The service provides valuable insights through analytics, enabling users to track link performance effortlessly. However, some ...Read more

Bitly pros and cons

  • Easy to use for creating shortened links and organizing them efficiently.

  • Provides analytics that offer valuable insights on link performance.

  • Offers a generous monthly limit for creating personalized links, even in the free plan.

  • Helpful for businesses in presenting a cohesive and organized online appearance across various platforms.

  • Misleading pricing structure, with hidden annual payment commitments instead of monthly plans.

  • Lack of customer support responsiveness, making issue resolution difficult.

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Showing 511-520 out of 852

EL

Eric L

05/26/20

5 out of 5

"Easy-to-use and provides meaningful insights!"

What do you like best about Bitly? Bitly helps us not only shorten longer links for campaigns, but they also have helped provide meaningful data behind who is interacting with our content. This includes the number of link clicks and traffic/referral sources. We use the platform to inform users that have subscribed to our candidate communications when there will be a job fair in their area. Sending them customized links to be easily accessed on a mobile platform has increased the number of ...

Read more

AU

Anonymous User

05/26/20

3.5 out of 5

"Good for the basics, but lack of customer support prevented me from getting the most out of it."

What do you like best about Bitly? bit.ly is great for basic tracking of link clicks, nothing complicated, just simple. Wish you could easily customize the links.

AU

Anonymous User

05/26/20

0 out of 5

"Not good"

What do you like best about Bitly? I am somewhat a novice when it comes to technology. Unfortunately for me bitly really doesn't have any customer service. The entire time I paid for my subscription it was pretty much impossible to use and impossible to have help with. Unless you are adept at using this technology I would not recommend it.

LO

Leslie O

05/25/20

3.5 out of 5

"Good tool for shortening URLS"

What do you like best about Bitly? It is very easy to use when shortening URLs - just copy URL and paste in Bitly What do you dislike about Bitly?

LO

Leslie O

05/25/20

3.5 out of 5

"Good tool for shortening URLS"

What do you like best about Bitly? It is very easy to use when shortening URLs - just copy URL and paste in Bitly What do you dislike about Bitly?

AU

Anonymous User

05/23/20

5 out of 5

"Great Service--Essential For Any Digital Brand Marketer"

What do you like best about Bitly? The platform is very initiative to navigate with great analytics and features. I've used bit.ly for 5+ years and cannot see a time in the future where I will not need this service in my career as a digital marketer. Implementation was easy, with great support from representatives at bit.ly helping every step of the way.

KM

kewyn m

05/23/20

5 out of 5

"An enterprise platform to centralize and control your Short URL Service"

What do you like best about Bitly? I like simplicity and control over your short url database. It provides clear reports and visibility of the groups that click the links which guide us where to point the marketing strategy based on devices, country

AU

Anonymous User

05/22/20

5 out of 5

"Does what it aims to do"

What do you like best about Bitly? Easy formats to put into emails. Great confidence in URL conversion. What do you dislike about Bitly?

EH

Emily H

05/22/20

5 out of 5

"Easy to use, great tracking."

What do you like best about Bitly? I like being able to quickly track links and campaigns. Bitly makes it super easy. What do you dislike about Bitly?

AU

Anonymous User

05/22/20

4.5 out of 5

"Custom link creator with useful API"

What do you like best about Bitly? I've been using Bit.ly for years and what I appreciate about this link shortener is that I can use a custom URL to make editable links that capture a bit of analytics, and integrates well with my social media scheduling software.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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