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9.8

SpotScore

Bitly - URL Shorteners

Bitly Reviews in September 2026: User Ratings, Pros & Cons

Shorten, track, and share with ease.

4.31

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Starts from $21 / Month when Billed Yearly, also offers free forever plan

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Bitly Reviews & Ratings

4.31

Very Good

Based on 702 ratings & 857 reviews

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Rating Distribution

Excellent

(599)

Very Good

(170)

Good

(26)

Poor

(1)

Terrible

(61)

Spotsaas Editor’s POV

Bitly.com stands out as a popular and user-friendly URL shortening service, offering quick and efficient link organization. Users appreciate the simplicity and ease of creating custom shortened links, allowing for better link management. The service provides valuable insights through analytics, enabling users to track link performance effortlessly. However, some ...Read more

Bitly pros and cons

  • Easy to use for creating shortened links and organizing them efficiently.

  • Provides analytics that offer valuable insights on link performance.

  • Offers a generous monthly limit for creating personalized links, even in the free plan.

  • Helpful for businesses in presenting a cohesive and organized online appearance across various platforms.

  • Misleading pricing structure, with hidden annual payment commitments instead of monthly plans.

  • Lack of customer support responsiveness, making issue resolution difficult.

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Showing 481-490 out of 857

SH

Sven H

03/26/21

5 out of 5

"Bitly is the number one link shortener with analytics"

What do you like best about Bitly? The best thing I like about bitly is the free version has everything you will ever need in order to shorten links and make them custom and way better looking than a bunch of random numbers and letters scribbled on looking like a cat ran over your keyboard. There are tons of analytics and insights for when you want to track your link clicks and as far as I know you get unlimited and I would say customizable backlinks for free.

EB

Eric B

03/24/21

4.5 out of 5

"Good FREE shortener, but expensive for upgrades."

What do you like best about Bitly? Free link shortener option is great for social media What do you dislike about Bitly?

CS

Christine S

02/24/21

4.5 out of 5

"Easily Shorten and Track URLs"

What do you like best about Bitly? Super helpful for social campaigns like Twitter that have character caps What do you dislike about Bitly?

B

Beatrice

01/21/21

5 out of 5

A great and easy to use tool that has been vital in my work

PROS: Bitly is great and easy to use. It's free and it does the job of shortening links quite well. In addition, the dashboard is great and it allows you to see how many people click on the link you shared, which is a very hand feature. CONS: The only thing I do not like is that when it counts the number of clicks to a link, it includes links from other posts unless you create a new link.

DR

Denise Rawcliffe

01/02/21

1 out of 5

Used this company to buy Tedbaker from…

Used this company to buy Tedbaker goods from and no goods recieved and no refund.

SR

Silver Rayleigh

12/14/20

5 out of 5

This website is magic!

This website is magic!Amazing features and very helpful. I wish they can be more creative in the next decade. Love it!

KP

Kristi P

10/13/20

5 out of 5

"Long-Time User, and Highly Recommend"

What do you like best about Bitly? I have used Bitly for well over a decade, and recommended it to many peers and clients. It's such an easy way to create and track shortened URLs. It's terrific to look at clicks in a glance. I don't think it's as comprehensive as Google Analytics, but GA is so much harder to navigate and use, in my opinion. For a quick look and general guidance, this has done the trick for me. And I also love that you can customize them in both the free and pro plans. ...

Read more

JT

Joe T

09/08/20

5 out of 5

"Bitly is the best!"

What do you like best about Bitly? I use Bitly in my partnership and sales department to shorten links and paste urls in a tidy fashion. What do you dislike about Bitly?

LA

Luisa A

08/31/20

4 out of 5

"Bitly Automate and reduce marketing loss."

What do you like best about Bitly? This is a platform that allows you to shorten, personalize and track links in digital media channels to optimize the customer experience and generate higher sales by reducing any type of content problems. It is an excellent tool, easy to use for marketing experts that will allow them to save time as well as customers, its interface is good and you will be able to navigate without problems, it even has good integrations that will allow a greater workflow.

BE

Bradley E

08/31/20

4.5 out of 5

"An amazing professional tool."

What do you like best about Bitly? Bitly is a very amazing tool, in most of the functions that it contains integrated, mostly its ease of use in the configurations that anyone can adapt, to direct them to our most comfortable and convenient environment when exercising the work process on this platform , I like this software because all the links that we can create, or those that the system provides us automatically, are fully customizable, which are totally flexible to remember and reproduce.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].