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9.8

Spot Score

Bitly - URL Shorteners

Bitly Reviews in June 2026: User Ratings, Pros & Cons

Shorten, track, and share with ease.

4.2

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Starts from $21 / Month when Billed Yearly, also offers free forever plan

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Bitly Reviews & Ratings

4.2

Very Good

Based on 1853 ratings & 852 reviews

Rating Distribution

Excellent

(594)

Very Good

(170)

Good

(26)

Poor

(1)

Terible

(61)

Spotsaas Editor’s POV

Bitly.com stands out as a popular and user-friendly URL shortening service, offering quick and efficient link organization. Users appreciate the simplicity and ease of creating custom shortened links, allowing for better link management. The service provides valuable insights through analytics, enabling users to track link performance effortlessly. However, some ...Read more

Bitly pros and cons

  • Easy to use for creating shortened links and organizing them efficiently.

  • Provides analytics that offer valuable insights on link performance.

  • Offers a generous monthly limit for creating personalized links, even in the free plan.

  • Helpful for businesses in presenting a cohesive and organized online appearance across various platforms.

  • Misleading pricing structure, with hidden annual payment commitments instead of monthly plans.

  • Lack of customer support responsiveness, making issue resolution difficult.

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Showing 91-100 out of 852

MM

Mel M

04/13/23

3 out of 5

"Good tool, but limited support or clarity on limits"

What do you like best about Bitly? I appreciate the ability to re-direct links or rename links. To keep branding consistent, we moved away from using individual links for each event and instead use the same link each year for recurring events. All we change is the back end URL so direct to the new landing page for the event each year. This has also been helpful when unexpected errors required us to redirect away from a location we had originally planned to use.

AU

Anonymous User

04/13/23

4 out of 5

"Great product for URL Shortening for Social and SMS Messages"

What do you like best about Bitly? Easy to use and the interface is simple. What do you dislike about Bitly?

AU

Anonymous User

04/13/23

4 out of 5

"Great for quick link-shortening and basic analytics"

What do you like best about Bitly? I like how quick and easy bitly is to use, and how it's open to anyone to use. It really cleans up your posts when you're trying to share content that requires linking out to another site.

AU

Anonymous User

04/13/23

4.5 out of 5

"Excellent service includes QR codes with a logo"

What do you like best about Bitly? Customised short links with our domain and QR codes with our logo. What do you dislike about Bitly?

NC

Nikki C

04/13/23

4 out of 5

"Bit.ly is super functional and is able to tie into all our social media services - efficient!"

What do you like best about Bitly? Bit.ly is super functional and can tie into all our social media services - we do not have to worry about scrambling through multiple UTM parameters at once.

AU

Anonymous User

04/13/23

4 out of 5

"Great product for URL Shortening for Social and SMS Messages"

What do you like best about Bitly? Easy to use and the interface is simple. What do you dislike about Bitly?

JF

Jesse F

04/13/23

4.5 out of 5

"The original keeps up with the times"

What do you like best about Bitly? Setup for a custom domain was an absolute breeze, and the Chrome extension makes it darned easy to make new links. It's nice to have the analytics a click away, too.

AU

Anonymous User

04/13/23

4.5 out of 5

"Quick and Painless"

What do you like best about Bitly? We love the branded links and the ease of use. The tracking information (clicks, locations, UTMs etc) is helpful for our marketing campaigns. I haven't used a ton of competitors, but it's a bit more user-friendly than Blink in my opinion.

AU

Anonymous User

04/11/23

4.5 out of 5

"Bit.ly makes my job easy."

What do you like best about Bitly? Bitly makes it easy to keep my QR codes organized. What do you dislike about Bitly?

MF

Michelle F

04/06/23

4.5 out of 5

"Convenient and easy to track"

What do you like best about Bitly? It's easy for us to set up trackable codes and even turn them into QR codes right on the site. What do you dislike about Bitly?

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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