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8.7

Spot Score

Basis - Demand Side Platform (DSP)

Basis Reviews in June 2026: User Ratings, Pros & Cons

Maximize performance and quality with Basis.

4.4

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Basis offers custom pricing plan

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Basis Reviews & Ratings

4.4

Very Good

Based on 304 ratings & 304 reviews

Rating Distribution

Excellent

(207)

Very Good

(81)

Good

(14)

Poor

(0)

Terible

(2)

Spotsaas Editor’s POV

Basis by AppNexus is designed for marketers who prioritize performance and quality in their advertising campaigns. Its user-friendly interface and strong analytics make it a solid choice, though costs can add up for smaller advertisers.Read more

Basis pros and cons

  • User-friendly interface

  • Strong performance tracking

  • Data enrichment services

  • Scalable solutions

  • Can be costly for small campaigns

  • Limited customization options

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Showing 81-90 out of 304

AI

Agency in Marketing and Advertising

07/26/19

4 out of 5

Multi-Use Software !

What do you like best? I love the over-arching features like the ability to pull in search and social data. It helps my team be efficient since we're not logging into multiple tools throughout the day. What do you dislike? Some of the bulk features could be improved. Also the overall flow is a bit clunky (i.e. multiple steps to create a campaign, plus an approval process is just not as intuitive as other platforms). Recommendations to others considering the product: Make sure to ...

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KB

Kyle B

07/26/19

4.5 out of 5

A powerful All-In-One DSP backed by strong customer service, creative support and deep analytics.

What do you like best? Having the ability to upload and serve almost every creative type (Native, Premium Video, VAST Tags, Audio) all in one platform is a strong asset. It streamlines launching campaigns and makes our organizational process smooth, rather than bouncing to and from other third party creative providers. Working with the team at Centro, along with their very strong customer service has been some of the best I have worked with in my three years in the industry. What do you ...

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A

Anonymous

07/26/19

3.5 out of 5

Simple Platform with Great Support

What do you like best? I like that basis is rather simple to use and when we have questions the support staff is responsive and willing to walk us through anything we have questions on. What do you dislike? I dislike how programs have to be set up in order to push to GCM (breaking out all months. Recommendations to others considering the product: Be sure that basis is able to align with your reporting needs. What problems are you solving with the product? What benefits have you ...

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UI

User in Pharmaceuticals

07/26/19

3.5 out of 5

Simple Platform with Great Support

What do you like best? I like that basis is rather simple to use and when we have questions the support staff is responsive and willing to walk us through anything we have questions on. What do you dislike? I dislike how programs have to be set up in order to push to GCM (breaking out all months). Recommendations to others considering the product: Be sure that basis is able to align with your reporting needs. What problems are you solving with the product? What benefits have ...

Read more

A

Anonymous

07/25/19

4.5 out of 5

Basis helps us manage hundreds of campaigns each month with high-level support.

What do you like best? The quality of support, our Customer Success Manager Michael, is extremely helpful and responsive. Their team support is the best I have received from any platform. Basis is always asking for feedback and takes our recommendations into consideration, they actually listen to the user which I appreciate. The DSP is user-friendly and is always improving. What do you dislike? The reporting feature is the only issue we have had with Basis, though they are working on ...

Read more

HC

Heidi C

07/25/19

5 out of 5

User friendly

What do you like best? Basis is extremely easy to use, it took me half a day to learn and a day or two to become proficient in the platform. What do you dislike? Only a few minor inconveniences based on my teams workflow specifically but I'm confident if I were to submit a feature request or enhancement request for any of them, they would try to implement them as quickly as possible. What problems are you solving with the product? What benefits have you realized? I'm able to ...

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UI

User in Automotive

07/25/19

4.5 out of 5

Basis helps us manage hundreds of campaigns each month with high-level support.

What do you like best? The quality of support, our Customer Success Manager Michael, is extremely helpful and responsive. Their team support is the best I have received from any platform. Basis is always asking for feedback and takes our recommendations into consideration, they actually listen to the user which I appreciate. The DSP is user-friendly and is always improving. What do you dislike? The reporting feature is the only issue we have had with Basis, though they are working on ...

Read more

A

Anonymous

07/25/19

5 out of 5

User friendly

What do you like best? Basis is extremely easy to use, it took me half a day to learn and a day or two to become proficient in the platform. What do you dislike? Only a few minor inconveniences based on my teams workflow specifically but I'm confident if I were to submit a feature request or enhancement request for any of them, they would try to implement them as quickly as possible. What problems are you solving with the product? What benefits have you realized? I'm able to manage a ...

Read more

TM

Trevor M

07/24/19

5 out of 5

Basis Is A Great DSP

What do you like best? There are several aspects of Basis that make it a solid DSP. First, their support is top notch. We love our CSM and support@centro is super responsive and helpful as well. Second, we can do anything our clients need in Basis. The tool itself is very easy to use. We traffic lots of campaigns and most of them have short flights, so we need to be able to operate at scale and Basis helps us do that What do you dislike? The one area where I would like to see Basis ...

Read more

A

Anonymous

07/24/19

5 out of 5

Basis Is A Great DSP

What do you like best? There are several aspects of Basis that make it a solid DSP. First, their support is top notch. We love our CSM and support@centro is super responsive and helpful as well. Second, we can do anything our clients need in Basis. The tool itself is very easy to use. We traffic lots of campaigns and most of them have short flights, so we need to be able to operate at scale and Basis helps us do that What do you dislike? The one area where I would like to see Basis ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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