8.7
Spot Score

Basis Reviews in June 2026: User Ratings, Pros & Cons
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Basis offers custom pricing plan
Basis Reviews & Ratings
Spotsaas Editor’s POV
Basis by AppNexus is designed for marketers who prioritize performance and quality in their advertising campaigns. Its user-friendly interface and strong analytics make it a solid choice, though costs can add up for smaller advertisers.Read more
Basis pros and cons
User-friendly interface
Strong performance tracking
Data enrichment services
Scalable solutions
Can be costly for small campaigns
Limited customization options
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Showing 91-100 out of 304
AI
Agency in Consumer Services
07/24/19
Easy to use platform with excellent customer service!
What do you like best? I like the intuitiveness of the platform and the ease of use. There are many features & benefits, such as bulk upload, and the ability to copy & paste tactics, What do you dislike? I wish there was a better pacing tool within the platform. I have to manually calculate my daily budget needed based on past spend, and I think the platform should be able to do that for me. What problems are you solving with the product? What benefits have you realized? I love ...
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A
Anonymous
07/24/19
Easy to use platform with excellent customer service!
What do you like best? I like the intuitiveness of the platform and the ease of use. There are many features & benefits, such as bulk upload, and the ability to copy & paste tactics, What do you dislike? I wish there was a better pacing tool within the platform. I have to manually calculate my daily budget needed based on past spend, and I think the platform should be able to do that for me. What problems are you solving with the product? What benefits have you realized? I love having ...
Read more
A
Anonymous
07/03/19
Extremely helpful for our business
What do you like best? Basis has helped us tremendously to streamline and organize the media plans of the many cities and shows that we work on. We have teams across the country and our headquarters office in NYC, and by using Basis, all of our regional teams can collaborate and our NYC team can assist everyone. What do you dislike? There are occasional glitches, but that can happen with any technology platform. Recommendations to others considering the product: You can tailor your use ...
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EM
Emily M
07/03/19
Extremely helpful for our business
What do you like best? Basis has helped us tremendously to streamline and organize the media plans of the many cities and shows that we work on. We have teams across the country and our headquarters office in NYC, and by using Basis, all of our regional teams can collaborate and our NYC team can assist everyone. What do you dislike? There are occasional glitches, but that can happen with any technology platform. Recommendations to others considering the product: You can tailor ...
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AP
Annie P
06/25/19
Insights without the headache
What do you like best? We're able to run reports real-time and adjust our strategies accordingly. Before Basis, we just didn't have this level of visibility or ability to pivot this quickly. What do you dislike? It's such a robust tool that it definitely took some learning to ramp. However, once trained I could navigate it pretty easily. Recommendations to others considering the product: Pay attention to the training! What problems are you solving with the product? What ...
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A
Anonymous
06/25/19
Insights without the headache
What do you like best? We're able to run reports real-time and adjust our strategies accordingly. Before Basis, we just didn't have this level of visibility or ability to pivot this quickly. What do you dislike? It's such a robust tool that it definitely took some learning to ramp. However, once trained I could navigate it pretty easily. Recommendations to others considering the product: Pay attention to the training! What problems are you solving with the product? What benefits have ...
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SE
Stan E
05/22/19
Best Partnership EVER!
What do you like best? The platform is wonderful and getting better all the time. The customer service is amazing! Can't say enough about how nice everyone is to work with. What do you dislike? Can't think of anything to say here..... Recommendations to others considering the product: Go to the training Centro provides! They are a great group of people and well worth the trip! What problems are you solving with the product? What benefits have you realized? An accurate DSP ...
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A
Anonymous
05/22/19
Best Partnership EVER!
What do you like best? The platform is wonderful and getting better all the time. The customer service is amazing! Can't say enough about how nice everyone is to work with. What do you dislike? Can't think of anything to say here..... Recommendations to others considering the product: Go to the training Centro provides! They are a great group of people and well worth the trip! What problems are you solving with the product? What benefits have you realized? An accurate DSP giving us ...
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MC
Minette C
05/17/19
Easy interface, with lots of data options
What do you like best? Easy to use and all the fees (ASF, Commission, data fee) are all shown and deducts automatically that gives me ease of mind that I will not go over budget. What do you dislike? Invoicing, how it's not broken out by campaign/advertiser and that I can't pull a collective data data report across all campaigns. Recommendations to others considering the product: This is my 4th programmatic tool i've used. I've used DataXu, Simplifi, and DBM. This is by far much ...
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A
Anonymous
05/17/19
Easy interface, with lots of data options
What do you like best? Easy to use and all the fees (ASF, Commission, data fee are all shown and deducts automatically that gives me ease of mind that I will not go over budget. What do you dislike? Invoicing, how it's not broken out by campaign/advertiser and that I can't pull a collective data data report across all campaigns. Recommendations to others considering the product: This is my 4th programmatic tool i've used. I've used DataXu, Simplifi, and DBM. This is by far much easier ...
Read more
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].