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8.7

Spot Score

Basis - Demand Side Platform (DSP)

Basis Reviews in June 2026: User Ratings, Pros & Cons

Maximize performance and quality with Basis.

4.4

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Basis offers custom pricing plan

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Basis Reviews & Ratings

4.4

Very Good

Based on 304 ratings & 304 reviews

Rating Distribution

Excellent

(207)

Very Good

(81)

Good

(14)

Poor

(0)

Terible

(2)

Spotsaas Editor’s POV

Basis by AppNexus is designed for marketers who prioritize performance and quality in their advertising campaigns. Its user-friendly interface and strong analytics make it a solid choice, though costs can add up for smaller advertisers.Read more

Basis pros and cons

  • User-friendly interface

  • Strong performance tracking

  • Data enrichment services

  • Scalable solutions

  • Can be costly for small campaigns

  • Limited customization options

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Showing 91-100 out of 304

AI

Agency in Consumer Services

07/24/19

4.5 out of 5

Easy to use platform with excellent customer service!

What do you like best? I like the intuitiveness of the platform and the ease of use. There are many features & benefits, such as bulk upload, and the ability to copy & paste tactics, What do you dislike? I wish there was a better pacing tool within the platform. I have to manually calculate my daily budget needed based on past spend, and I think the platform should be able to do that for me. What problems are you solving with the product? What benefits have you realized? I love ...

Read more

A

Anonymous

07/24/19

4.5 out of 5

Easy to use platform with excellent customer service!

What do you like best? I like the intuitiveness of the platform and the ease of use. There are many features & benefits, such as bulk upload, and the ability to copy & paste tactics, What do you dislike? I wish there was a better pacing tool within the platform. I have to manually calculate my daily budget needed based on past spend, and I think the platform should be able to do that for me. What problems are you solving with the product? What benefits have you realized? I love having ...

Read more

A

Anonymous

07/03/19

5 out of 5

Extremely helpful for our business

What do you like best? Basis has helped us tremendously to streamline and organize the media plans of the many cities and shows that we work on. We have teams across the country and our headquarters office in NYC, and by using Basis, all of our regional teams can collaborate and our NYC team can assist everyone. What do you dislike? There are occasional glitches, but that can happen with any technology platform. Recommendations to others considering the product: You can tailor your use ...

Read more

EM

Emily M

07/03/19

5 out of 5

Extremely helpful for our business

What do you like best? Basis has helped us tremendously to streamline and organize the media plans of the many cities and shows that we work on. We have teams across the country and our headquarters office in NYC, and by using Basis, all of our regional teams can collaborate and our NYC team can assist everyone. What do you dislike? There are occasional glitches, but that can happen with any technology platform. Recommendations to others considering the product: You can tailor ...

Read more

AP

Annie P

06/25/19

4 out of 5

Insights without the headache

What do you like best? We're able to run reports real-time and adjust our strategies accordingly. Before Basis, we just didn't have this level of visibility or ability to pivot this quickly. What do you dislike? It's such a robust tool that it definitely took some learning to ramp. However, once trained I could navigate it pretty easily. Recommendations to others considering the product: Pay attention to the training! What problems are you solving with the product? What ...

Read more

A

Anonymous

06/25/19

4 out of 5

Insights without the headache

What do you like best? We're able to run reports real-time and adjust our strategies accordingly. Before Basis, we just didn't have this level of visibility or ability to pivot this quickly. What do you dislike? It's such a robust tool that it definitely took some learning to ramp. However, once trained I could navigate it pretty easily. Recommendations to others considering the product: Pay attention to the training! What problems are you solving with the product? What benefits have ...

Read more

SE

Stan E

05/22/19

5 out of 5

Best Partnership EVER!

What do you like best? The platform is wonderful and getting better all the time. The customer service is amazing! Can't say enough about how nice everyone is to work with. What do you dislike? Can't think of anything to say here..... Recommendations to others considering the product: Go to the training Centro provides! They are a great group of people and well worth the trip! What problems are you solving with the product? What benefits have you realized? An accurate DSP ...

Read more

A

Anonymous

05/22/19

5 out of 5

Best Partnership EVER!

What do you like best? The platform is wonderful and getting better all the time. The customer service is amazing! Can't say enough about how nice everyone is to work with. What do you dislike? Can't think of anything to say here..... Recommendations to others considering the product: Go to the training Centro provides! They are a great group of people and well worth the trip! What problems are you solving with the product? What benefits have you realized? An accurate DSP giving us ...

Read more

MC

Minette C

05/17/19

4 out of 5

Easy interface, with lots of data options

What do you like best? Easy to use and all the fees (ASF, Commission, data fee) are all shown and deducts automatically that gives me ease of mind that I will not go over budget. What do you dislike? Invoicing, how it's not broken out by campaign/advertiser and that I can't pull a collective data data report across all campaigns. Recommendations to others considering the product: This is my 4th programmatic tool i've used. I've used DataXu, Simplifi, and DBM. This is by far much ...

Read more

A

Anonymous

05/17/19

4 out of 5

Easy interface, with lots of data options

What do you like best? Easy to use and all the fees (ASF, Commission, data fee are all shown and deducts automatically that gives me ease of mind that I will not go over budget. What do you dislike? Invoicing, how it's not broken out by campaign/advertiser and that I can't pull a collective data data report across all campaigns. Recommendations to others considering the product: This is my 4th programmatic tool i've used. I've used DataXu, Simplifi, and DBM. This is by far much easier ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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