8.7
Spot Score

Basis Reviews in June 2026: User Ratings, Pros & Cons
Maximize performance and quality with Basis.
Add to compare
Basis offers custom pricing plan
Basis Reviews & Ratings
Spotsaas Editor’s POV
Basis by AppNexus is designed for marketers who prioritize performance and quality in their advertising campaigns. Its user-friendly interface and strong analytics make it a solid choice, though costs can add up for smaller advertisers.Read more
Basis pros and cons
User-friendly interface
Strong performance tracking
Data enrichment services
Scalable solutions
Can be costly for small campaigns
Limited customization options
Filter results
Sort by :
Showing 71-80 out of 304
AI
Agency in Marketing and Advertising
08/05/19
Game changer
What do you like best? Using Basis has changed so much for us. While it was never a bad thing to wait for the Centro Managed Services team to build a campaign, it really saves so much time when getting a campaign started. In many instances, we've needed to get a campaign up and active quickly and having Basis in house has allowed us to dive right in and get something going. Having the entire tool box at your disposal is quite powerful. What do you dislike? My dislike, for the sake of ...
Read more
AI
Agency in Marketing and Advertising
08/01/19
Good experience but room for improvement.
What do you like best? Relatively easy to use platform and quick response rate from my rep and from the support team. What do you dislike? Cannot bulk delete advanced audience targeting; platform can take a long time to pull reports; platform can run very slowly. What problems are you solving with the product? What benefits have you realized? Running display campaigns has been completed with relative ease, I find it easy to set up and use.
A
Anonymous
08/01/19
Good experience but room for improvement.
What do you like best? Relatively easy to use platform and quick response rate from my rep and from the support team. What do you dislike? Cannot bulk delete advanced audience targeting; platform can take a long time to pull reports; platform can run very slowly. What problems are you solving with the product? What benefits have you realized? Running display campaigns has been completed with relative ease, I find it easy to set up and use.
UI
User in Marketing and Advertising
07/30/19
Great product, simple to use, saves time
What do you like best? I really appreciate how easy the platform is to use. Building plans, exporting tags, communicating with sales reps and building out audience segments. What do you dislike? There aren't many things that I dislike about the platform. Every so often I run into issues with reporting or campaign metrics not loading. But in those instances, I've reached out to the support team and our reps to fix it. What problems are you solving with the product? What benefits have ...
Read more
A
Anonymous
07/30/19
Great product, simple to use, saves time
What do you like best? I really appreciate how easy the platform is to use. Building plans, exporting tags, communicating with sales reps and building out audience segments. What do you dislike? There aren't many things that I dislike about the platform. Every so often I run into issues with reporting or campaign metrics not loading. But in those instances, I've reached out to the support team and our reps to fix it. What problems are you solving with the product? What benefits have you ...
Read more
A
Anonymous
07/29/19
Basis DSP Review
What do you like best? My agency is new to Basis. We have only implemented a few client campaigns. The most helpful feature is the ease of use. My staff and I are ramping up quickly. The learning curve has been relatively painless. What do you dislike? The reporting functionality needs some work. If I could give my clients access to viewing an online dashboard, the platform would be more complete. What problems are you solving with the product? What benefits have you realized? As a small ...
Read more
A
Anonymous
07/29/19
My experience has been very positive,which is why I am a repeat customer
What do you like best? The ability to manage our digital campaigns What do you dislike? There is a learning curve to implementing the software Recommendations to others considering the product: The product performs as advertised What problems are you solving with the product? What benefits have you realized? Lower costs for digital advertising
UI
User in Marketing and Advertising
07/29/19
My experience has been very positive,which is why I am a repeat customer
What do you like best? The ability to manage our digital campaigns What do you dislike? There is a learning curve to implementing the software Recommendations to others considering the product: The product performs as advertised What problems are you solving with the product? What benefits have you realized? Lower costs for digital advertising
JG
Jeffrey G
07/29/19
Basis DSP Review
What do you like best? My agency is new to Basis. We have only implemented a few client campaigns. The most helpful feature is the ease of use. My staff and I are ramping up quickly. The learning curve has been relatively painless. What do you dislike? The reporting functionality needs some work. If I could give my clients access to viewing an online dashboard, the platform would be more complete. What problems are you solving with the product? What benefits have you realized? As ...
Read more
AI
Agency in Marketing and Advertising
07/26/19
Cost Savings and Great Efficiency
What do you like best? I love how we can take total control of our campaigns. We're able to implement many different types of campaigns and we're able to make any adjustments or changes we need. This has cut our costs about in half and delivered about double the results we received elsewhere. What do you dislike? Lack of easy connection to external dash Recommendations to others considering the product: Take the time to set up and get trained. The difference between the results ...
Read more
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].