Basis Reviews in June 2026: User Ratings, Pros & Cons

Great DSP support and customer service

What do you like best? We enjoy the flexibility to manage our client's campaigns and our support rep Kallie Frankcke is awesome. What do you dislike? Not being able to share audiences on the platform with other clients that have similar audiences. What problems are you solving with the product? What benefits have you realized? A more diverse strategy for each of our clients. Pixel placement is key for an accountability.

Basis DSP review

What do you like best? The ability to go into the platform and see the targeting options and their associated costs What do you dislike? The reporting leaves a lot to be desired. What problems are you solving with the product? What benefits have you realized? It allows us to sell programmatic solutions to our customers

Fan of Basis!

What do you like best? Basis is very user friendly and easy to teach. Cloning campaigns and creating new ones are fast, as well. What do you dislike? Sometimes, depending on the field, the domain lists or the third party audiences can be thin. Primarily they are not, though. What problems are you solving with the product? What benefits have you realized? We are able to reach new websites and really see things like CPM or CPC.

Centro is a great media buying tool

What do you like best? Mostly the newest optimization tool, its very helpful and frees up a bit of my time. Also the support team gets back to me relatively quickly when in need of assistance. What do you dislike? I don't really dislike anything, my biggest issues when first setting up campaigns would be the campaigns would all be turned on and the group wasn't or vice versa and it didn't have a little pop up that notified me they didn't match. Same things for if the dates didn't match. ...

Knowledge and Service is OUTSTANDING!

What do you like best? John Botero is incredible. Fast in response, but more importantly he just knows his stuff!! What do you dislike? I have not had any issues with the product to fill this portion out. What problems are you solving with the product? What benefits have you realized? Currently, no problems.

Centro Review

What do you like best? The interface is easy to use once you work in the system. What do you dislike? A lot of information to take in at once, different than Google Adwords. What problems are you solving with the product? What benefits have you realized? Advertising for clients that have a larger budget.

Ever Evolving Platform with Amazing Customer Service

What do you like best? Basis DSP includes the ability to do just about anything in the Programmatic landscape. The UI is intuitive and relatively easy to use. Great control over Sites, Exchanges, and Brand Protection. Bulk uploads and Creative management across brands is extremely helpful. The customer service is top notch, they really treat you as a member of the team. Feature requests are not ignored. What do you dislike? I'd like to see more pacing controls and pacing reporting on a ...

Solid platform and helpful support staff

What do you like best? Quick, helpful support from Customer Success Manager What do you dislike? Platform can be hard to navigate when you first start Recommendations to others considering the product: I would recommend Basis DSP to anyone who requires help setting up campaigns, getting new ideas for tactics, etc. The support staff is great! What problems are you solving with the product? What benefits have you realized? New programmatic tactics to use with clients

Easy to use and amazing customer service/account management.

What do you like best? I couldn't begin to use the tool without our amazing customer success manager, Kallie. She is so helpful and knowledgeable. What do you dislike? I don't have anything negative to say. The only reason that we would stop the service is because we need something a little more full service and less hands on. Recommendations to others considering the product: Be prepared to learn a lot! And take some time to review all of the learning materials provided by the support ...

Easy - Solid Platform with Great Customer Support.

What do you like best? Their support from our Customer Success Manager is top notch! Always giving us the latest trends in the industry and whenever we have an issue, she responds very quickly and with solutions. What do you dislike? Great platform - however I consider myself a "power user" of most tools so when I can't bulk upload/update a large quantity of ads, it slows me down. Although they do have some bulk features, if you work with thousands of ads, this can be a challenge. What ...