Basis Reviews in June 2026: User Ratings, Pros & Cons

Great Team, Great Support

What do you like best? Since DSPs generally access the same inventory and fit the same function, what sets Basis DSP apart is the team we have supporting us and keeping us abreast of changes in the product and best practices. What do you dislike? I have not run into any problems that our team wasn't able to help solve. What problems are you solving with the product? What benefits have you realized? We are able to provide our clients with a new level of transparency and flexibility in ...

Solid DSP

What do you like best? Far and away the best feature of Basis DSP is the support. The Centro team has been instrumental in training my sales teams on Programmatic Advertising. They've also been very receptive to our feedback and feature requests. What do you dislike? The UI is clunky and outdated. There are also issues pulling reports over any length of time. We've had to contact them directly to get lifetime reports for some of our longer campaigns (<1 year flights. Maybe I'm just ...

Ease of use and great support staff!

What do you like best? The ease of use of the platform is great. I've worked in other DSP's and Centro/Basis is one of the easiest to use. Their mulit-update feature and bulk creative upload are great. I work with Matt Kershaw, Alyssa Hamm, and Mike Smith. They are an excellent support staff and have been nothing, but helpful when it has comes to any questions I may have. What do you dislike? Honestly, I can't think of anything I dislike about this platform. What problems are you solving ...

Programmatic For The Little Guy

What do you like best? 70+ ad networks, 30+ data partners, pinpoint geo-targeting down to 5m. Awesome location based remarketing capabilities through Factual. What do you dislike? Steep learning curve to figure out how to use the system optimally. Luckily Basis provides fantastic training both at setup and on-going to keep us using it like pros. Also no out of the box customer match type solutions. Have to use a 3rd party vendor which incurs additional costs. Recommendations to others ...

Great service, fair product

What do you like best? Customer support is responsive and friendly. What do you dislike? The Basis DSP can be slow at times, especially when working with audience segments. Once you reach a large number of audience segments it can take a long time to process changes on that tab. The audiences tab could use the ability to setup presets as well. Basically, the audience tab needs to be rebuilt with usability in mind. Need to be able to batch edit creative names much like you can campaign ...

Awesome product, brilliant team

What do you like best? Flexibility of the platform is great, responsiveness unsurpassed. What do you dislike? Viewability options though good, could be expanded What problems are you solving with the product? What benefits have you realized? Real-time activation

Easy to use set of tools delivered by an amazing team

What do you like best? Our experience using Centro has taken us through many ups and downs, but overall the difference is in the support given to us by the excellent team at Centro. There is a level of service and caring about customers not seen with competitors. The platform has also improved and changed a lot over the past couple of years, and it seems that with each new iteration there are more and better tools for me to control my own fate as a media buyer. What do you dislike? We ...

Works well

What do you like best? The bulk creative upload tool is a lifesaver. Overall, the platform is fairly easy to use and manage. The auto-optimization tool is also great and saves me time on optimizations I normally would have spent more time on. What do you dislike? Bulk edits to creative are difficult - you have to edit campaigns individually if editing anything other than destination URL, impression URL or status. It would be great to see spend by audience if you have multiple segments ...

McClatchy-Centro Partnership

What do you like best? The customer service is by far the best thing about Centro. We have many options in terms of DSP’s but having John Botero and Christine Paulson there for any new features of troubleshooting is absolutely awesome! What do you dislike? Not much of a dislike but I wish Centro had a geo-fencing feature like Simpli.fi Recommendations to others considering the product: Get in touch with the Customer Service team for a trainings. What problems are you solving with the ...

Operations and Strategy Coordinator

What do you like best? Basis/Centro's staff is extremely friendly , helpful, and eager to help. The platform itself is simple and easy to use and reacts quickly to changes making real-time optimizations more effective. Creatives are also approved relatively fast compared to other DSPs. What do you dislike? The UI feels a bit outdated and there is not as much scale as other platforms. It would also be great to see some sort of bulk editing tool in future versions to make optimizations ...