Basis Reviews in June 2026: User Ratings, Pros & Cons

Centro self-managed DSP

What do you like best? Media buying made easy! The platform is user friendly and intuitive. What do you dislike? There are frequent software updates and network issues. The platform has a history of malfunctioning after platform updates. What problems are you solving with the product? What benefits have you realized? We utilize the DSP for media buying, building strategies for audience extension, and targeting specific demographics. Having the ability to work with our contact at Centro ...

Basis makes it easy

What do you like best? Training and support are awesome! Kallie, my rep, is very knowledgeable and extremely patient. What do you dislike? I would like to see the software store more regularly used data so I don't have to re-enter the same thing over each time I update ads. What problems are you solving with the product? What benefits have you realized? More targeted advertising and at less cost than using a full service vendor.

Digital Media Coordinator

What do you like best? I really enjoy the ease of use, we are only utilizing the self-serve platform but everything is fairly straight forward and there is plenty of metrics you can apply to dig deeper if desired. What do you dislike? Maybe mike the layout a little more inviting, it does seem a bit out dated as far as view-ability. But this is more of a cosmetic change, everything we use it for is very ideal. Recommendations to others considering the product: Definitely give this product ...

Great Platform!

What do you like best? The platform is easy to navigate and train team members. We have an excellent Customer Success Manager who offers support and optimization recommendations whenever needed. What do you dislike? The user access is limited. Since I have been added on to our agency account, I am unable to view Help Center in its entirety. Recommendations to others considering the product: Walk through a demo with Basis team to learn more. This has allowed our agency to expand ...

My Marketing Agency Using Centro Basis to Find Efficiencies Buying Digital Media

What do you like best? Flexibility of the platform and customer service. What do you dislike? Reporting is one-dimensional and doesn't allow a high degree of customization or visualization. Recommendations to others considering the product: A business intelligence dashboard is likely required to automate/create more robust, What problems are you solving with the product? What benefits have you realized? efficiencies placing across multiple ad exchanges.

Simple and effective, very intuitive UI

What do you like best? The platform UI is very clean, well organized menus and very intuitive. After a few campaigns, you can understand mainly most of its capabilities. Personally, the integration of the third party data is essential and this platform performances very nice. Finally, the business executive (customer success manager assigned to our account is such a great guy, he help us a lot , he organices quarterly meetings to follow up our advances and regularly he send us information, ...

Centro Review

What do you like best? Support from my Customer Success Manager (Kallie Francke who is incredibly knowledgable, detail-oriented and supportive. She is always willing to go above and beyond to offer insights into our campaigns and has allowed us to grow our user base thanks to her expertise. What do you dislike? There are several placements that show up as "Anonymous" that seem sketchy/potentially fraudulent. I wish Centro would comb through their placements to ensure that these ...

Fantastic Platform

What do you like best? I've been using different Platforms for over 18 years now and helped develop a few. Centro DSP is robust enough to handle everything I need. The UI is intuitive and the work flow is simple to learn and follow. The system allows me to create audiences and targeting so ALL my campaigns are at peak performance right out of the gate. No guesswork just quality performance and traffic. The support staff has been amazing and I cannot say that about very many companies that ...

Media Strategist

What do you like best? I like how intuitive and easy to use the dashboard is What do you dislike? I find campaign pacing is a little difficult to use What problems are you solving with the product? What benefits have you realized? Basis DSP is the cornerstone of our in-house programmatic desk

Basis is great!

What do you like best? Basis DSP makes managing display campaigns simple and easy. Kallie is always there to offer help and answer my ridiculous questions, and the DSP Support team always replied promptly and thoroughly. What do you dislike? I would enjoy a reporting feature that allows for the customization of all columns (impressions, clicks, etc to cut out extraneous metrics such as completion rate for standard display campaigns. What problems are you solving with the product? What ...