Awario Review: Is It The Right Reputation Management Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
GDPRStarts from $24 / Month when Billed Yearly
Overview
Pricing
Features
Buyer feedback
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Spotsaas Analysis for Awario
Awario is a reputation management software used by marketing managers and social media analysts in small to medium businesses. With a rating of 4.1/5 from 82 reviews, it is broadly validated as a reliable tool for brand reputation monitoring.
Users highlight Awario's user-friendly interface and powerful analytics, which make tracking brand mentions and sentiment across platforms straightforward and effective. However, potential buyers should be aware that pricing can escalate significantly with increased social media traffic, which may impact budget planning.
Quick facts about Awario
What is Awario?
Awario is a cloud based reputation management software solution. The application helps businesses maintain their online reputation by continuously monitoring customer feedback, such as reviews and mentions on blog posts, forums, social networks such as Facebook, Twitter, LinkedIn and etc., press releases and other web sources of online reputation.
Pricing
Starts from $24 / Month when Billed Yearly
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
GDPRData residency:Global
Awario Software Demo
Awario was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Awario
- Use cases
- Brand reputation monitoring, Social media marketing teams, Public relations agencies
- Team types
- Marketing managers, Social media analysts
- Company size
- Small Business, Medium Business
- Workflow style
- Flexible and configurable
- Setup complexity
- Medium
Why teams choose Awario
User-friendly interface with easy setup
Powerful analytics and reporting for brand mentions and sentiment
Efficient mention detection across multiple social and web platforms
Is Awario right for you?
Best for SMBs needing broad social media and web brand mention monitoring.
Choose Awario if
- You want to monitor brand reputation across social networks, blogs, forums, and press releases.
- Your team includes marketing managers, social media analysts, or PR specialists focused on reputation.
- You need user-friendly setup with powerful analytics and reporting on brand mentions and sentiment.
Consider alternatives if
- Your business has very high social media traffic and needs predictable, scalable pricing.
- You require highly customizable search and filtering options beyond Awario’s capabilities.
What buyers should know before shortlisting Awario
Awario stands out as a powerful tool for monitoring social media mentions and brand activities, offering valuable insights and analytics. Users appreciate its simplicity, ease of creating reports, and the speed at which it operates.
The filtering options and ability to download data for further analysis are highlighted as key strengths. Additionally, the feature for tracking mentions across various platforms efficiently streamlines marketing research processes.
Despite its strengths, some users have noted challenges such as a steep learning curve and issues with data comprehensiveness. Pricing can become a concern as social media traffic increases.
However, Awario's customer service receives glowing reviews for its responsiveness and dedication. Overall, Awario is recommended for its efficient social media listening capabilities, helping businesses understand audience engagement and track key influencers effectively.
While it may have areas for improvement, its value for marketing research and monitoring activities shines through positive user experiences.
Awario pros and cons
- Awario pros
User-friendly interface with easy setup
Powerful analytics and reporting for brand mentions and sentiment
Efficient mention detection across multiple social and web platforms
- Awario cons
Pricing can escalate significantly with increased social media traffic
Steep learning curve for beginners to fully utilize features
Ready to try it?
Get started with Awario
Start your free trial — no credit card required.
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Compare Awario side-by-side with top Reputation Management Software alternatives.
What is the pricing of Awario?
Awario Pricing Plans
Starter
$24/mo billed annually
$39/mo billed monthly
3 topics to monitor
30,000 new mentions/mo
5,000 stored mentions per topic
Show more +
Pro
$74/mo billed annually
$119/mo billed monthly
15 topics to monitor
300,000 new mentions/mo
15,000 stored mentions per topic
Show more +
Enterprise
$249/mo billed annually
$399/mo billed monthly
100 topics to monitor
1,000,000 new mentions/mo
50,000 stored mentions per topic
Show more +
Awario reviews and ratings
Buyer sentiment
Overall positive sentiment highlights ease of use and powerful analytics, tempered by concerns over pricing and feature complexity.
What buyers like
- Ease of use
- Analytics and reporting capabilities
- Mention detection speed and coverage
Common complaints
- Pricing escalation with volume
- Complexity for new users
Are you using Awario?
What users are saying
ES
Executive Sponsor in Religious Institutions
07/27/20
A solid product whose insights leave something to be desired.
What do you like best? I love Awario's simplicity, ease of creating reports, and speed. It's daily reports are helpful to give you a quick ...
Read more
AM
Anna M
03/24/20
Social selling in all its power
What do you like best? Easy to set up and great support. Great for leadgen teams. What do you dislike? It's good to have a sort of forecast ...
Read more
UI
User in Food & Beverages
03/14/20
A great tool for marketing research
What do you like best? Awario is a extremely helpful tool that can help you find any form of mentions regarding a product or service you work for. ...
Read more
UI
User in Marketing and Advertising
11/06/19
A resourceful and thorough software for social media listening
What do you like best? The most helpful part of Awario is its ability to scoop key words and details from various social media platforms. What ...
Read more
JB
Jordan B
11/06/19
Great software for tracking a given product... however needs ease of use to be greater.
What do you like best? The best part of tracking the information you need through charts and graphs that make it easy to understand what ...
Read more
SM
Sarah M
11/06/19
Great product
What do you like best? The filtering options were very helpful to keep mentions organized and easy to reference. Additionally, the option to ...
Read more
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What are the features of Awario?
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Awario security and data handling
Key compliance certifications and security features for IT and security teams evaluating Awario.
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Alternatives to Awario
Awario Support Options
Frequently Asked Questions About Awario
Common questions buyers ask before choosing Awario.
Awario is a Reputation Management Software. Awario offers Social Media Metrics, Review Monitoring, Response Management, Customer Review Platform, Campaign Management and many more functionalities.
Awario is a strong fit if: You want to monitor brand reputation across social networks, blogs, forums, and press releases.; Your team includes marketing managers, social media analysts, or PR specialists focused on reputation.. Consider alternatives if: Your business has very high social media traffic and needs predictable, scalable pricing.; You require highly customizable search and filtering options beyond Awario’s capabilities..
Buyers commonly note the following limitations of Awario: Pricing can escalate significantly with increased social media traffic; Steep learning curve for beginners to fully utilize features; Limitations in customizing searches and filtering options.
Some top alternatives to Awario includes Cloud90, ReviewBuzz, Mention, Reputation.com and ReputationDefender.
Awario offers Free Trial, Subscription, Quotation Based pricing models
The starting price of Awario is $24/Month when Billed Yearly
Ready to try it?
Get started with Awario
Start your free trial — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].