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9.5

Spot Score

AppsFlyer - Mobile Analytics Software

AppsFlyer Reviews in June 2026: User Ratings, Pros & Cons

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4.4

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AppsFlyer Reviews & Ratings

4.4

Very Good

Based on 354 ratings & 351 reviews

Rating Distribution

Excellent

(278)

Very Good

(69)

Good

(3)

Poor

(1)

Terible

(0)

Spotsaas Editor’s POV

AppsFlyer stands out as an all-in-one marketing analytics and attribution platform, praised for its seamless integration with various platforms and user-friendly dashboards. With customizable features, it streamlines tracking multiple ad sources, empowering businesses to make informed decisions efficiently. The ability to integrate with services like SendGrid, ...Read more

AppsFlyer pros and cons

  • Efficient integration with various platforms, comfortable dashboards, customization, and time-saving custom dashboards for easy report generation.

  • Ability to track multiple ad sources, integrate with popular services like SendGrid, Mailchimp, and Salesforce, and use one-link configurations for tracking users in and outside the digital world.

  • Intuitive platform with a wide range of tools, pre-built dashboards, and insightful analytics on users, media, and installations.

  • Robust customer support and personalized assistance for account management, helpful in resolving queries quickly.

  • Some users find the platform's richness of features and customizations intimidating, especially for newcomers without proper guidance.

  • Limited options in the Marketplace for additional apps and connectors, restricting access to advanced functionalities.

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Showing 241-250 out of 351

RP

Reetu P

07/01/20

4.5 out of 5

The only dashboard report you will need for your marketing activities.

What do you like best? 1. Ready to use Dashboards 2. You can create your own dashboard for custom metrics. 2. You can download reporting based on different postbacks defined by you. 3. Universal link building for various media sources becomes easy. 4. Tracking the links and creating a report on it is now super easy. What do you dislike? Different for different business models but is decent for marketers looking for daily updates on the funnel level. Recommendations to ...

Read more

GD

Grace D

07/01/20

5 out of 5

A Data Analyst Experience Using Appsflyer

What do you like best? As a data analyst, I require a lot of key data points to present solutions and ideas to my clients and utilizing Appsflyer gives me that opportunity to have unique data parameters that can be used to distinguish good progress and success. It gives us a deeper insights as to why a certain trend appears , why it goes on and how to fix it. What do you dislike? Third Partner integrations can take more time that usual. Also there is a limit to the timeframe of a ...

Read more

UI

User in Financial Services

07/01/20

5 out of 5

AppsFlyer is an industry-standard

What do you like best? I like the way they are doing business. Excellent customer support and client success teams, a lot of tools for real-time analysis, and great anti-fraud solution. What do you dislike? They are not so agile in their dashboards. As a big business, you will need a BI solution on top of it. What problems are you solving with the product? What benefits have you realized? - Attribution - Analytics - Anti-fraud

MB

Monserrat B

07/01/20

5 out of 5

It helps me in different ways to increase my knowledge about my app performance

What do you like best? That I can attribute actions to differrnt media outlets What do you dislike? That I only can measure by last click atribution What problems are you solving with the product? What benefits have you realized? measure the media performance and generate links an qr

UI

User in Online Media

07/01/20

5 out of 5

A must have for Marketers in today's times!

What do you like best? Easy to use Interface, Fantastic support, Readily available knowledge series What do you dislike? Have not yet been able to identify or come across any What problems are you solving with the product? What benefits have you realized? Attribution, Retargeting, Retention, optimisation of spends on the fly

AI

Agency in Online Media

07/01/20

5 out of 5

Narinderpal's review

What do you like best? Easy to navigate dashboard with lots of information avaibale under one roof What do you dislike? the data limit of appsflyer raw report in just 90 days which need to be increased What problems are you solving with the product? What benefits have you realized? End to end tracking of my campaign

UI

User in Computer Games

05/26/20

5 out of 5

Great experience with Chartboost

What do you like best? We've had awesome support on our account. Responsive, knowledgeable and personable which we really appreciate. What do you dislike? Haven't had too many bad experiences with AppsFlyer. Would like to try and test the supression tool/Fraud detection to see if that's something worth it for our studio. What problems are you solving with the product? What benefits have you realized? Having a ground truth data set in a data driven business is huge. It allows us ...

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UI

User in Security and Investigations

05/21/20

3.5 out of 5

Its been easy to use

What do you like best? I like the dashboard and how easy it is to bulk create links What do you dislike? the links are a little long so you cant print them Recommendations to others considering the product: none What problems are you solving with the product? What benefits have you realized? it was useful to track different campaigns

OA

Oscar A

05/13/20

4.5 out of 5

AppsFlyer Experience

What do you like best? To preface, our primary purpose in utilizing AppsFlier is to track mobile ad attribution across a variety of sources. So for us, this is the best thing about AppsFlyer - the ability to track users across multiple ad networks and weigh up how our UA is performing by being able to pull out a plethora of metrics including retention, CPI and ARPU of users. We can see which networks aren't performing the greatest and then dig deeper into the specific campaigns in order ...

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UI

User in Motion Pictures and Film

05/13/20

4.5 out of 5

Great Mobile App tool for Attribution etc.

What do you like best? The ability to create one links (a link that works regardless on whether you are on a desktop website, a mobile website or a mobile app.) and it attributes correctly. What do you dislike? what's not to like? It has a lot of data and you can even seperate between android and iOS. Recommendations to others considering the product: Great tool for mobile data analytics and attribution. What problems are you solving with the product? What benefits have you ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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