AppsFlyer Reviews in June 2026: User Ratings, Pros & Cons

The most essential tool for app install marketing.

What do you like best? Great dashboards, APIs, robust data solutions. What do you dislike? Can become expensive as you grow your business. What problems are you solving with the product? What benefits have you realized? Truly understanding install attribution and cLTV to grow installs and combat fraud.

I have had a tremendous experience with AppsFlyer. Quick to help and does improve our marketing.

What do you like best? The ability to view all our advertising in one place. What do you dislike? It gets costly when you start adding features on. Recommendations to others considering the product: Do it. It will definitely help your marketing efficiency. What problems are you solving with the product? What benefits have you realized? We are using appsflyer to track all of our mobile attribution and then can make more informed marketing decisions going forward.

Trustworthy tool for mobile app media attribution and optimization

What do you like best? The deep-linking capabilities, possibility to work with different agencies, easy to build API scripts to source the data. What do you dislike? Small issues with the geo-location service as some countries might be missing. Recommendations to others considering the product: I recommend you to have a clear objective of the app before setting it up as it is important to start with it in your mind What problems are you solving with the product? What benefits ...

Best mobile attribution platform on the market

What do you like best? When running multi-channel UA on mobile, there's no better partner than Appsflyer. The quality of data, support, documentation, accuracy of attribution are simply the best on the market right now. Although we're using Appsflyer purely for attribution and syncing data with other partners, the reporting and analytics can be really helpful for other clients. What do you dislike? With the amount of data we're tracking it can be difficult sometimes to comply with the ...

I love AppsFlyer

What do you like best? Reliability, support, selection of networks to integrate with, custom dashboards. We have 10+ apps, lots of platforms, in-app-events and other complications - AppsFlyer handles that well. What do you dislike? It's not easy to create a graph of the in-app-event over time (like the user acquisition trend). Other than that pretty happy. Recommendations to others considering the product: Look no further. What problems are you solving with the product? What ...

Great measurement & attribution platform

What do you like best? Appsflyer helps us to measure and optimize our app user acquisition activity with a very friendly and easy to use UI What do you dislike? That the Appsflyer data locker is not included in the basic plan Recommendations to others considering the product: Go for it and include protect360 in your plan What problems are you solving with the product? What benefits have you realized? Mobile attribution

Best mobile attribution platform out there

What do you like best? If you are looking for a mobile attribution platform, look no further. Appsflyer has it all and everything works perfectly with any integrated partner you can think of. Its great option for attribution, event tracking, analytics, fraud detection and many more. Also the support is great, you are treated like a valuable customer. Keep it up Appsflyer. What do you dislike? While relying heavily on UA, the only thing I dislike is we have to pay for the non-organic ...

Easy to use, working with professionals from Appsflyer is easy

What do you like best? Whole dashboard is easy to use, whole in app events, help from support What do you dislike? When Google is trying something new with their UAC is not possible to use Appsflyer because Google want from you to use their firebase. Recommendations to others considering the product: Appsflyer is really good but I think there are other companies too. What problems are you solving with the product? What benefits have you realized? We have problem with in app ...

AppsFlyer: an excellent tool for attributions.

What do you like best? I love how simple the board is and everything is easy to use, the channel integration is perfect. It provides almost real-time information about the current status of applications, both on mobile and on the web, in graphic or numerical format. Also, I really like the fact that AppsFlyer can integrate with other mobile networks. Another aspect that pleases, is deduplication during the process of attribution and fraud detection, this helps to save a lot on marketing ...

Best tool to analyze your mobile app traffic

What do you like best? Raw report with different segments. A detailed report based on a different source. In-app activity tracking which helps us understand user more accurately. What do you dislike? Nothing as such. This tool works excatly as expected. What problems are you solving with the product? What benefits have you realized? By using Appsflyer were are more confident about the user behavior with the app.