AppsFlyer Reviews in June 2026: User Ratings, Pros & Cons

A great attribution partner for long-term relationship

What do you like best? - very responsive and helpful support - integrated with all media sources relevant to gaming - blue-badged facebook partner - constantly introduce new features - raw data granularity - reliable fraud protection - real-time dashboards - user-level integration with ad monetization networks - great support for cross promotion - very technical documentation resolving most of the doubts during implementation - a lot of beta programs open to ...

must for all apps

What do you like best? working with the system for six months, very user friendly, and easy to use. customer service is very good, responding very fast and helping What do you dislike? not all the features are open for the basic licence. What problems are you solving with the product? What benefits have you realized? tracking all the data from all the traffic sources.

Nuanced Reporting made Enjoyable

What do you like best? The exhaustive data sets available make platform analytics very intuitive. What do you dislike? The dashboard can do with more eye-catching illustrations. What problems are you solving with the product? What benefits have you realized? View-through measurements in social media campaigns have been a boon.

Great tool for mobile marketers

What do you like best? Appsflyer let you track all advertising sources, easily integrated with Facebook and Google. Support team helps a lot with all the questions. Also a nice antifraud system is included. If you have a big value of installs you will be swithed to talk to a personal manager and will get exclusive conditions based on your business and your needs (anti fraud, retargeting, attribution etc). One of the best things appsflyer is integrated with facebook ads and this is one ...

Standing out in the crowd

What do you like best? Your flyers look professional and can be used for so many different uses. What do you dislike? Does not work for Progressive web apps, can see if this option is available. The platform is not easy to understand if you are non-app developer Recommendations to others considering the product: Looking at the trial stage and setup, it was not clear exactly how this was going to work. We produce mainly progressive web apps and we have not managed to use ...

Over the years, AppsFlyer has grown to become a reliable linking and attribution source for us

What do you like best? AppsFlyer customer success/implementation teams have been helpful in getting our maximum usage out of the tool. Ever since a few team transitions in 2018, I've made sure our MMP is a priority for all advertising and attribution efforts. Tony and Amanda from the NY offices have made it a priority back in 2018/2019 to get AppsFlyer to a usable and widely adapted tool that can integrate well with our mar tech tool stack. Since then, we've been able to read out on ad ...

The best MMP in the market!

What do you like best? Appsflyer provides the highest SLA along with its uncomplicated platform and super fast customer support. They also invite us for sessions to update us on the new features. Apart from the product, their papers, presentations, and certification help the user understand the industry better. What do you dislike? The post-event metrics cannot be directly viewed on the UI. Exports need to be pulled each time. That is one major drawback as our publishers we need to ...

Great UI and better than other MMP's in the market in many ways.

What do you like best? - User friendly interface - Can easily access all reports - Integration is easier What do you dislike? - P360 at times highlight non fraud installs. - If p360 is enabled, affiliates should be able to see rather than waiting for access from client. - Would be great if platform can tell us who are taking our attributions. Recommendations to others considering the product: Great MMP which meet all your requirements related to the mobile advertising ...

Helpfull and intuitive platform for app attribution

What do you like best? Raw data reports, cohort and user retention reports, different atribution models, easy custom dashboard and reports creation What do you dislike? Reatribution and retargeting reports, duplicate data What problems are you solving with the product? What benefits have you realized? Channel attribution and user retention reports

I'm currently working with Appsflyer, but worked in the past with Adjust, Tune and Kochava.

What do you like best? Appsflyer provides most of the solutions we need in our business. I personally use mainly the Master API, Retention reports and Protect360. What do you dislike? The fact that the data isn't full. Costs are missing on certain activities and cost can't be ingest on the site id levels. What problems are you solving with the product? What benefits have you realized? In our team we are using Appsflyer to be able to integrate with all of our media partners and ...