AppsFlyer Reviews in June 2026: User Ratings, Pros & Cons

Great Mobile Marketing platform with excellent features

What do you like best? - User Interface - Reporting Dashboard - Easy Integration Process - Easy to use - Easy to monitor data on UI - Packed with all important features like retention, fraud tools. What do you dislike? - Sometimes fraud tools highlight genuine installs - Option to raise issue on the app dashboard only - Cannot differentiate click and view install under overview dashboard Recommendations to others considering the product: - Add more filter and ...

Apps Flyers helps me to make better results in my apps campaign

What do you like best? At appsflyer, I get an overview of my campaigns, apps, and especially how my customer’s journey works. With this information, I can make decisions, make optimizations and have more business results. What do you dislike? Nothing, since I start using appsflyer, it brings to me best results What problems are you solving with the product? What benefits have you realized? The main thing is to see the consumption journey and better understand my consumers

One stop solution for mobile marketing

What do you like best? We use appsflyer for the bulk of our marketing campaigns,fraud detection and mobile app measurement. The in app raw data is best thing to work on on appsflyer. Actually the raw data is a gold mine, if used correctly you can derive many valuable insights which are important for a business. Their metrics on the dashboard are also very precise and tells you the full data story about your app What do you dislike? They have introduced web attribution on their ...

Easy to understand interface, useful when implemented and maintained properly, annoying glitches

What do you like best? The dashboarding and 5 min setup for vendors is hard to beat. I also like the fact that it is so easy for me to filter data on the dashboard to infer regional impact in a meaningful way. The platform has been something that was easy for me to show how to use to teammates and so propagation of use is not a problem and you wont need any fancy onboarding to get your team up and runninng. What do you dislike? For the longest time, I havent been able to scroll on the ...

Good tool, could be better with improved UI

What do you like best? I like the fact that it is very easy to create deep links for each campaign but also to track their individual performance. Another important point is that even after creating a deep link, you will have the possibility to modify the settings. This is especially useful if, after a while, you want to redirect users by using the same link or the same QR code (let's imagine that you have already installed the QR code displays inside your stores . . .) What do you ...

AppsFlyer Analytics Review

What do you like best? What I love the most about AppsFlyer is the App Store tracking analytics What do you dislike? I think the UX Could be a little bit better, seems a little bit confusing. What problems are you solving with the product? What benefits have you realized? We are trying to get more data from AppStore page and optimize it. moreover AppsFlyer is helping us handle IDFA

Great for the basic, but it could deliver more

What do you like best? Appsflyer excels at providing data and support for the basic and most common analysis for app marketers. It's data is trustworthy, as well as their reports. Platform usabilty is easy and simplified, and it requires no deep training to use. The data connections with all major media players are always simple and reliable. It's APIs work great as well. What do you dislike? Depending on the country you are located Appsflyer's finnacial policies might be harsh on ...

Comprehensive mobile attribution tool that helped us scale our acquisition efforts.

What do you like best? Ease of use, intuitive interface, descriptive charts, detailed guides and how-to articles, fast support, dedicated account manager. Also it is good source to double check how ad networks (like FB and Google Ads) count your installs, and AppsFlyer is most precise of them all. What do you dislike? Interface is not optimised for mobile viewing, even on 12.9 inch iPad, it was a pain to scroll main dashboard table. Dedicated mobile app is very in terms of report ...

Appsflyer: Leader in the MMP Space

What do you like best? My favourite part of Appsflyer are the visual dashboards that display key acquisition data. They provide a good snapshot on performance at a glance. What do you dislike? It's often difficult to look at combined Android and iOS data side by side. I'd prefer views where data is automatically combined. What problems are you solving with the product? What benefits have you realized? Appsflyer helps our team with marketing attribution as well as understand ...

Best, but not perfect

What do you like best? The fact that you can work with raw data easily is the most helpful for me, inserted antifraud system along with Protect360 seems to protect clients from fraud issues, which is nice Integration with all big marketing sources is on point, you can easily share costs, clicks, events, revenue both ways and it seems to be working fine What do you dislike? - you can't segment data before exporting it (you can segment by source, but not by geo, for example), this ...