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9.5

Spot Score

AppsFlyer - Mobile Analytics Software

AppsFlyer Reviews in June 2026: User Ratings, Pros & Cons

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4.4

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AppsFlyer offers custom pricing plan

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AppsFlyer Reviews & Ratings

4.4

Very Good

Based on 354 ratings & 351 reviews

Rating Distribution

Excellent

(278)

Very Good

(69)

Good

(3)

Poor

(1)

Terible

(0)

Spotsaas Editor’s POV

AppsFlyer stands out as an all-in-one marketing analytics and attribution platform, praised for its seamless integration with various platforms and user-friendly dashboards. With customizable features, it streamlines tracking multiple ad sources, empowering businesses to make informed decisions efficiently. The ability to integrate with services like SendGrid, ...Read more

AppsFlyer pros and cons

  • Efficient integration with various platforms, comfortable dashboards, customization, and time-saving custom dashboards for easy report generation.

  • Ability to track multiple ad sources, integrate with popular services like SendGrid, Mailchimp, and Salesforce, and use one-link configurations for tracking users in and outside the digital world.

  • Intuitive platform with a wide range of tools, pre-built dashboards, and insightful analytics on users, media, and installations.

  • Robust customer support and personalized assistance for account management, helpful in resolving queries quickly.

  • Some users find the platform's richness of features and customizations intimidating, especially for newcomers without proper guidance.

  • Limited options in the Marketplace for additional apps and connectors, restricting access to advanced functionalities.

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Showing 211-220 out of 351

AI

Agency in Marketing and Advertising

07/06/20

4 out of 5

Dashboard Complexity and Appsflyer support

What do you like best? Upsides of Appsflyer is the high level of confidence we have in its attribution system. Its fraud detection mechanism is something that can be relied on. What do you dislike? Dashboards are quite complex with definitions of metrics needing more articulations Recommendations to others considering the product: To make the complexity in the dashboard look easy. What problems are you solving with the product? What benefits have you realized? We use it ...

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KM

Karina M

07/06/20

4.5 out of 5

The one link resolvet many problems for the share apps

What do you like best? One links its very useful because make deeplinks in apps are very difficult What do you dislike? thats metrics only trqcking on social media dont clicks on app Recommendations to others considering the product: Please using UX for you interfaces because is not easy understand all dashboard and only centered in metrics about social media are insuficiente What problems are you solving with the product? What benefits have you realized? First I can share ...

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IC

Internal Consultant in Financial Services

07/05/20

5 out of 5

its such a great tool that allows to get a lot of data

What do you like best? To get data from an adicional source than the media What do you dislike? I wold like to have more features on custom dashboards Recommendations to others considering the product: its a great tool that all big mobile player have to get. get an a business plan its the best way to get more advantage What problems are you solving with the product? What benefits have you realized? it's a fiable data source that allows to take better investment and ...

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CI

Consultant in Entertainment

07/05/20

4.5 out of 5

The complete holistic tool for mobile attribution & marketing

What do you like best? The Dashboard gives a lot of the insights we want for our mobile attribution and presents all the marketing efforts my team carries from multiple channels. The support is also helpful when required. What do you dislike? The integration is a very uphill task and I would like it to be a little bit simpler so that some to it can ve carried out by non-tech personnel and us marketers can debug it in an easier way. What problems are you solving with the product? ...

Read more

E

Elakiyan

07/05/20

5 out of 5

Best tool for Campaign

What do you like best? Easy to learn getting attribution link and easy to understand the platform . What do you dislike? We are not able to get the city wise install on the reports Recommendations to others considering the product: it's is the best tool for Marketing industry What problems are you solving with the product? What benefits have you realized? How to get attribution link for the Publisher, this is the one i'm easily understand it on Appsflyer

PM

Prathamesh M

07/04/20

4.5 out of 5

Universal 3rd party mobile app analytic platform

What do you like best? The best part is that 9/10 ad networks and platform and apps are intergrated with appslfyer. The UI is very simple and hence makes reports and data analysis simple. What do you dislike? The appsflyer blog regarding "steps to" should be more simplified. Recommendations to others considering the product: Appsflyer is a very effective and simple to use mobile app tracking platform. You get reports on the go and can also get very deep and detailed reports if ...

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GL

Gianluca L

07/03/20

4.5 out of 5

AppsFlyer an incredible tool for mobile tracking and attribution

What do you like best? The aggregate data for customer conversions; for example, it is possible to look at the eCPA and % of the funnel for each custom conversion you introduce (not every tool offers that. The backlog for deep links, where you can keep track of every deep link you created. Retargeting and re-engagement dashboard, where you can look at the results and achievements of your retargeting campaigns. The customizable dashboard where you can have different widgets hanging ...

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AI

Administrator in Real Estate

07/03/20

4 out of 5

using apsflyer for 2 years

What do you like best? friendly stuff, good support, advanced reports, What do you dislike? custom links creation could be better, can't share access to partners What problems are you solving with the product? What benefits have you realized? install attribution and analytics

EU

Evgeny U

07/03/20

4.5 out of 5

I’ve been working with AF for about a year now. with different companies and customers

What do you like best? ease of use and usability, unloading for each event from the line date convenient deschboard and antifraud 360 What do you dislike? dashboard, a large number of installations in the fraud. unloading drive Recommendations to others considering the product: simplicity What problems are you solving with the product? What benefits have you realized? fraud installations. event reporting

VS

Victor S

07/03/20

4.5 out of 5

Appsflyer is nice

What do you like best? A appsflyer é uma ferramenta incrível, ela tem muitas funcionalidades que são incríveis para quem trabalha com aplicativos, indicaria de olhos fechados para qualquer um. Outro ponto que eu gosto muito é da usuabilidade da plataforma, muito fácil usar, além de ter também no site muitos conteúdos explicando como funciona integrações, métricas e entre outras explicações. Os dashboards também são muito bonitos e legais para visualizarmos uns dados diferentes e de ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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