AppsFlyer Reviews in June 2026: User Ratings, Pros & Cons

Appsflyer's protect 360 has been a game changer

What do you like best? Their highly sophisticated fraud tool protect 360 What do you dislike? Discrepancy with Google play store is pretty high What problems are you solving with the product? What benefits have you realized? It gives advertisers more data to review, getting Appsflyer a better edge when compared to the other attribution platforms.

I find the appsflyer's reports a little confusing.

What do you like best? Customizing onelink / metrics in campaigns What do you dislike? There should be an option to unify android and IOS results What problems are you solving with the product? What benefits have you realized? metric improvements

We'd been searching for a way to track attribution for our mobile app. Appsflyer is it!

What do you like best? I love the ease of use and how we can create and assign a dedicated URL so that it's easy to track campaign attribution. The graphs are absolutely perfect and show everything you can imagine. Good work around what would be important to users. What do you dislike? Although the tool is very user friendly, I feel that there are too many options on the left-hand menu. But it may be because we just haven't activated all the bells and whistles. What problems are ...

Appsflyer is very good tool for mobile app attribution

What do you like best? Channel level data. Custom link & partner integration What do you dislike? look back window it should be more. click data Recommendations to others considering the product: its very easy & useful for the mobile app marketing What problems are you solving with the product? What benefits have you realized? My Mobile installation & re-targeting tracking problem

Best MMP Out There

What do you like best? User level data exports from interface. Data vis and dashboard features nice for companies that haven't fully built out BI. What do you dislike? Nothing comes to mind on features. If anything, it's the pricing increments for add-ons that seem like they should be MVP features (ex. organic data exports). Recommendations to others considering the product: Work with the sales team and be transparent about your outcomes and constraints. They will get creative ...

AF Review - Mattel163 Ltd

What do you like best? Love the custom reports, speed and customer support - always quick and helpful. What do you dislike? Not a fan of the interface being split up by app - there should be an easier way to switch between apps. Retargeting should also not be in separate sections but be available in the overall traffic overviews. What problems are you solving with the product? What benefits have you realized? We currently do not have an internal BI to aggregate all data points ...

Unified attribution for all app channels

What do you like best? Possibility to view in one single product all app activities and be able to attribute across channels What do you dislike? I would like to have a repository with all tracking links and also a easy way to see attributes related to the in app events What problems are you solving with the product? What benefits have you realized? Attribution cross channels

AppsFlyer helps me to easily create links for our app and to analyze which channels are performing.

What do you like best? How easy it is to track app instals, and analyse acquisition trends What do you dislike? Nothing as for now everything seems structured. Recommendations to others considering the product: n/a What problems are you solving with the product? What benefits have you realized? AppsFlyer has helped me to track the performance of my digital marketing campaigns along with my referral based campaigns.

Missing human support

What do you like best? It's easy and simple to integrate a partner What do you dislike? The client support manager need to support faster. Recommendations to others considering the product: A platform for trustful in-app events maping and tracking. What problems are you solving with the product? What benefits have you realized? Appsflyer is the core of in-app events, wich can be easily integrated with other platforms like Facebook and Kenshoo.

Best tech to track Install, Uninstall, Attribution and last click funnel.

What do you like best? AppsFlyer is a helpful system that aggregates digital advertising campaign results in one single dashboard. It provides automatic cost and ROI reporting. Robust APIs and Full Raw Data Reports. What do you dislike? It doesn't show DV360 campaign name in AppsFlyer also when we download raw reports it gives the data only for 2 lac columns. Recommendations to others considering the product: I would highly recommend people to use Appsflyer Pros: - ...