AppsFlyer Reviews in June 2026: User Ratings, Pros & Cons

Really helpful tool, great attribution

What do you like best? Multiple Reports capabilities Retention Cohorts by different granularities (Day, Month, Week). That's really helpful Availability to track re-engagement campaigns. Still need to read more documentation on that Raw Reporting API access has really saved us major time in our reporting Universal Links capability Flexibility and intuitive Pivot Tables What do you dislike? Reporting custom events. I feel that some reports could become richer if custom ...

Best tool for mobile attribution

What do you like best? -Appsflyer has robust integration with all media platforms. Be it top biddable channels or even the smallest of the affiliate partners -Data accuracy is extremely high -It provides attribution for new installs acquisition as well as re-engagement -Extremely cost-effective compared to other tools in the market. -Advanced tools like Protect360 help in driving genuine business outcomes. -Customer support centre is knowledgable and quick TATs -For certain ...

Perfect tool for analytics mobile

What do you like best? Each section is interesting, in particular the re-targeting section which allows us to see the impact on our landscapes What do you dislike? what I dislike is not being able to connect appflyers to data studio. Recommendations to others considering the product: Le tips est de bien entrer ses event personnalisé pour pouvoir voir les objectif What problems are you solving with the product? What benefits have you realized? I use appflyers to analyze my ...

i am using appsflyer since long time. it's gives details report of my traffic and its conversion

What do you like best? i am using appsflyer since long time. it's gives details report of my traffic and its conversion What do you dislike? it will more user frinedaly if you can provoid online chat support. What problems are you solving with the product? What benefits have you realized? App converson tracking in details.

Easy and customisable

What do you like best? I can customize my dashboards. Apart from the seamless attribution, I can Drive Traffic from web to App via Smartlinks and get a lot of industry insights from the team What do you dislike? I think the cost of the platform isn't in tune with the Market prices, especially India. What problems are you solving with the product? What benefits have you realized? Correct attribution and understanding and measurement of the right user LTV. Apart from regular ...

Very complete attribution tool

What do you like best? - Mainly the granurality of the data. You can analyze your campaigns performances up to the ad level - The customer support and customer success manager are really professionnal - The cohort tool (it's like my favorite tool ever. So many insight and it's very easy to understand how to use it) - The raw data export, which gives you a lot of additionnal datas about your campaigns - The events and frequents webinar - The API push, which can be very helpfull ...

Good way of tracking your app numbers

What do you like best? You get specific numbers that you need (conversions, media numbers etc.) What do you dislike? Kind of complicated when you are new as you need knowledge about the interface before using it comfortably. Recommendations to others considering the product: Making the UX more user friendly What problems are you solving with the product? What benefits have you realized? Getting the conversions for our apps and getting audiences that are essential for the ...

AppsFlyer it works, but it is far from easy to work with.

What do you like best? AppsFlyer's OneLink feature works really well, it allows you to create dynamic links that can be used both on social media and physical media such as QR codes. It allows you to create deep-links to your app and if the app is not installed the user will automatically land on a webpage of your choice. Everything can be configured which makes it a powerful feature. What do you dislike? The AppsFlyer integration is not really straightforward and can take allot of ...

Best in Class Product with Great integration

What do you like best? 1. Comprehensive list of integrated partners 2.Clean data representation on attributions 3.Custom Dashboards 4.Easy User Management 5.Onelink (This itself is enough) What do you dislike? 1. Data discrepancies between platforms is a major concern 2. The setup and integration need some extra effort & incur a cost. What problems are you solving with the product? What benefits have you realized? 1. Attribution to multiple platforms made easy ...

Great for mobile apps attribution

What do you like best? Appsflyer offer a lot on the basic package. You can add more functionality with more advanced features as your needs grow and evolve. Great dashboards and API capabilities. What do you dislike? Viewability of cohorts data can be improved What problems are you solving with the product? What benefits have you realized? Appsflyer solve attributing paid campaign for mobile apps. They allow me to have a better understanding at my ROAS on a very granular level.