AppsFlyer Reviews in June 2026: User Ratings, Pros & Cons

Easy to use and with advanced technologies and vast knowledge of your traffic.

What do you like best? The user interface, everything is so easy available, geo wise performance, campaign wise performance and site id level performance. What do you dislike? The we have to wait for the next day to see the fraud for the current day. Second, one cannot download the data older than 60 days. What problems are you solving with the product? What benefits have you realized? Had an issue with few of the fraud metrics which doesn't seems like to be a genuine tagging ...

Best Analytics Platform for App

What do you like best? 1. Appsflyer have a fast and reliable attribution system 2. Appsflyer SDK is open source and had way less issues than any other SDK I had to work with 3. Appsflyer customer support is actually helpful and they are open about what is going on. What do you dislike? Pricing is Bit high. Limitation to 2 lakh column is Raw Report Recommendations to others considering the product: If you are doing marketing for apps and doing real-time bidding/price ...

Easy to add attributions for main platforms. Still working out some efficiencies.

What do you like best? It has been easy to set up attribution for the main platforms we use like Facebook and Pinterest. It is also easy to get a quick health check on the app and how many downloads you are acquiring. I also really like the support team. When I messaged in, they had a quick follow-up and checked in with me periodically if I didn't respond via email right away. What do you dislike? Some attributions are still a little confusing. It took 2-3 of my developers to get ...

Excellent third party analytics for mobile apps

What do you like best? I find that it is very easy to setup tracking of mobile applications installs as well as connect various traffic channels (e.g. Google Ads, Twitter, Facebook, email etc). For me as a marketer it is crucial to understand which channel and what campaign performing the best so I can double down my efforts there and turn off bad performers. OneLink is great feature as well because I can use only 1 deep link in my campaigns and then OneLink takes care of the rest where ...

Learnings about the use of AppsFlyer as a new data analytics tool for APP.

What do you like best? There are a lot of differents dashboards/reports we can use to understand the user's behavior. As we're starting to run media campaigns for APP, the Protect360 dashboard was very helpfull to understand if our partners were aggregating good results to our campaigns. Other important feature is the Pivot Table. It was very helpfull to cross some information (acitivity view) for the analisys. The OneLink feature really helped us to see the attribution of internal ...

Amazing App Analytics Platform

What do you like best? Analytics & Reporting feature, long with Audience building feature What do you dislike? Lack of integration with other reporting Platform like Supermetrics & Google Studio Recommendations to others considering the product: You can benefit from Appsflyer for App's Analytics, Reporting & Audience Management. Here’s why most app marketers choose to use AppsFlyer. Mobile Growth - We attribute every install, from paid, organic and offline media - We ...

It a good plataform for digital marketing in app, but it is not easy as Google Analytics.

What do you like best? The connection between AppsFlyer and marketing tools. The possibility of connecting the marketing tools is a way to optimize and analyze everything in the same place. In order to obtain better results and optimizations. The fraud analysis tool is great too. A simple view, but within a complex analysis to protect the investment. Currently, we do not work with audiences, however, I believe it will be of great value for the next campaigns between the vehicles. In this ...

one of the best mobile attribution tool in the market. Very helpful tech support.

What do you like best? Detailed report and user friendly support What do you dislike? Limitation in downloading the raw reports and there should option to download customize report. Recommendations to others considering the product: Best mobile attribution platform in the market. What problems are you solving with the product? What benefits have you realized? Giving correct credit to each media source for allocating the budgets.

Accurate and reliable measurement

What do you like best? Appsflyer gives accurate and reliable measurement of all the installation metrics and events for our apps.User acquisition and understanding the source, cost and events associated with the user are important for our business and Appsflyer helps us solve that problem. Best thing is that this information is available real time basis unlike other analytics tools which give reports with significant delays. What do you dislike? Mobile app and mobile webview of ...

Great user experience, easy to understand and use.

What do you like best? Really esay to create onelinks and the report session is really rich in details. What do you dislike? It would be nice to have the aggregate results for my iOs and Android app, in one report. Recommendations to others considering the product: Really straightforward to use, with detail-rich reports. What problems are you solving with the product? What benefits have you realized? My biggest use of AppsFlyer is to open my app in different tabs, ...