AppsFlyer Reviews in June 2026: User Ratings, Pros & Cons

It does what it says on the tin - good product with some minor frustrations.

What do you like best? Appsflyer, once its connected to your apps tracks everything as you would expect and it has very easy-to-integrate 3rd party vendors integration (Google, Facebook Ads, Twitter etc). We never seem to find any issues with Appsflyer as a product. What do you dislike? On the pay-as-you-go pricing its a little high compared to the competition, but they lack the ease of integration. The additional cost for the API access is also a little steep, making you pay again ...

User journey & accessibility

What do you like best? The most useful feature is the separate reports for different vertical/model of the same campaign as RT, UA,Affiliate. It also helps us in knowing the user journey in an application & understanding till where the user has reached. What do you dislike? I don't see any downside as per my user experience What problems are you solving with the product? What benefits have you realized? Appsflyer helps us to check on the discrepancy b/w our numbers & client ...

very helpful to understand how my app reaches out to our customer.

What do you like best? tracking marketing actions and the outcomes What do you dislike? the service is kind of expensive. hard to understand at first Recommendations to others considering the product: it is an expensive tool but very comprehensive. hard to understand at first, but you will get used to it. What problems are you solving with the product? What benefits have you realized? not that I'm aware of. The customer success manager helps and guides our company a lot

The best Mobile App tracking plataform

What do you like best? Free plan to set up and use with no credit card needed. What do you dislike? Not so easy to integrate with my app, expensive paid plan. Recommendations to others considering the product: The only competitor for Appsflyers is Adjust, look that too, before choosing the right platform for you. What problems are you solving with the product? What benefits have you realized? Attribution, App marketing analytics, Fraud protection (in the most expensive ...

Allows for a lot of flexibility working with agencies, greatly improving optimisation and outcomes.

What do you like best? For me, the best is the ability to integrate app stats with our external agencies dashboard, allowing us to receive beautifully presented and clear data. It also allows the agency to view data that is only relevant to them, meaning we do not have to expose all of our sensitive data just to get the most out of their work. They can focus on bringing in the best results, optimising their processes on a near instantaneous basis. What do you dislike? There is a ...

Unparalleled support

Great product that also has one of the best in class services and features

What do you like best? Appflyer doesn't only provide accurate and reliable tracking but also enables a lot of features that could help for marketing technology such as app link and single app link for tracking. They setup a great working team in the Asia region to serve clients in the Asia market. Looking at their track record so far, they are one of the best MMP that you have ever hoped for. What do you dislike? The UI is not easily understood for a first time user. You need some ...

Extremely practical and working well

What do you like best? The easy description of tools. This is my favourite What do you dislike? I did not like P360 for example as it was not flagging part of fraudolent traffic in the way that was easier to see it, What problems are you solving with the product? What benefits have you realized? Good traffic and good monitoring, moreover integrations has not been an issue with any partner.

Most complete MMP for mobile apps

What do you like best? Appsflyer give the developer the opportunity to easy implement and monitor any event from the app that markete's need on daily basis. What do you dislike? Add new partners/media source are only possible if already preaviously integrated directly to Appsflyer platform. Recommendations to others considering the product: Appsflyer has many features that you don't find in other peers, and would only be possible with other 3rd party platform, such as a robust ...

Best MMP tool for Mobile Game Developers/ Publishers

What do you like best? Help us working with a lot of Ad Network to scale more user without any risking about fraud user What do you dislike? - Pivot feature was not like "pivot" table, I expect it like the pivot on Excel, so it's not helpful for my team - Pricing is too high compare with another MMP tool :( - Validation Rule don't have exclude feature Recommendations to others considering the product: - Optimize your tool to visualize data - Optimize Validation Rule ...