AppsFlyer Reviews in June 2026: User Ratings, Pros & Cons

AppsFlyer MMP Evaluation By a Mobile Growth Manager

What do you like best? The UI is excellent when it comes to quickly visualizing your performance metrics and breaking it down by source, geo, and event. What do you dislike? AppsFlyer does a decent job of identifying fraud, but not as good as Adjust by a good stretch. It also does a very poor job of easily giving you access to cohorted data. Recommendations to others considering the product: AppsFlyer is certainly one of the best attribution platforms that you can find when ...

Appsflyer Advertising Tool !!

What do you like best? It is a very complete software, with its multiple tools it has positioned our company in a good status in the digital ecosystem, we have used its multiple tools both for carrying out digital campaigns and for the world of digital marketing in general. Our team has benefited to such an extent that it has found the best acquisition channels through its resources, knowing an endless number of delimited download links to achieve the objectives set. In our organization ...

AppsFlyer Marketing complete and extensive with a system of new and vetted clients.

What do you like best? This platform allows you to perform a mobile marketing analysis with tools that provide efficiency when tracking and optimizing mobile marketing campaigns. It is suitable for campaign managers, developers, AU administrators and others. It is easy to use and its interface is organized, it gives you the opportunity to have a greater reach of clients in a safe and precise way, in addition to collecting data from different platforms. What do you dislike? I have no ...

Very informative Dashboard.

What do you like best? I really like the way Appsflyer display the dashboard, it's much more expressive and easy to understand. What do you dislike? Limited date range for event data, if we can get up-to 1 years data, also we could select the fields, so file size will be reduced. Recommendations to others considering the product: Increase the event date range to at least 6 months What problems are you solving with the product? What benefits have you realized? Optimize the ...

Very easy to use and simple to understand tool for attribution

What do you like best? A. Simple dashboards and reporting B. Very easy to understand attribution parameters What do you dislike? The way to handle deep-linking and fallback can be better. The app open rates for any click to app click campaigns is very important in terms of performance and impact. What problems are you solving with the product? What benefits have you realized? Fraud - Protect 360 is one of the best tools and is solving a real big problem in the industry. Its ...

App Install and Events report

What do you like best? AppsFlyer provide Install count by all filter, that is organic and non organic installation. By usiing Event by date we can track our user and business. What do you dislike? Sometimes unique and total event count difference. Its creates some confusion but this difference is Minor. Recommendations to others considering the product: I you want to know App Installation from your media partner you should go with AppsFlyer. What problems are you solving with ...

Appsflyer

What do you like best? This MMP is easy to use and has an intuitive UI What do you dislike? Some data points have to be pulled from multiple reports and stitched together What problems are you solving with the product? What benefits have you realized? App analytics and attribution, source of truth reporting across paid ad channels

Appsflyer is very handy all in one marketing analytics and attribution platform

What do you like best? Integration with various platforms, comfortable dashboards , customization. Ability to track various ad sources in one place is very time efficient and helps making business decisions easier. Also i would like to tell that custom dashboards are saving a lot of time when you need to create various reports monthly. Ability to be integrated with services like sendgrid and mailchimp and salesforce is bringing email marketing to a new level. One link configurations ...

One of the Best App Attribution Platforms

What do you like best? 1. Clear, Correct Attribution - The best part of AppsFlyer is that the data you get tends to be sooooo much cleaner than with other platforms because they help ensure you're getting the right data. Other platforms can have issues with pesky issues that are hard to diagnose. 2. Clear UI and Simplified Dashboards - AppsFlyer provides a very clear UI that is easy to navigate with less of a learning curve than other platforms in the space. The preset dashboards makes ...

Insightful Experience

What do you like best? Detailed reports coupled with a number of different analytical tools that help achieve analytical objectives Accurate data, a customer-centric approach, and privacy by design make AppsFlyer the attribution platform of choice for the world’s leading brands AppsFlyer’s intuitive dashboards, real-time data, and full-featured raw data reports are head and shoulders above the pack What do you dislike? There are times when there seems to be inaccuracy/ ...