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9.5

Spot Score

AppsFlyer - Mobile Analytics Software

AppsFlyer Reviews in June 2026: User Ratings, Pros & Cons

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4.4

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AppsFlyer Reviews & Ratings

4.4

Very Good

Based on 354 ratings & 351 reviews

Rating Distribution

Excellent

(278)

Very Good

(69)

Good

(3)

Poor

(1)

Terible

(0)

Spotsaas Editor’s POV

AppsFlyer stands out as an all-in-one marketing analytics and attribution platform, praised for its seamless integration with various platforms and user-friendly dashboards. With customizable features, it streamlines tracking multiple ad sources, empowering businesses to make informed decisions efficiently. The ability to integrate with services like SendGrid, ...Read more

AppsFlyer pros and cons

  • Efficient integration with various platforms, comfortable dashboards, customization, and time-saving custom dashboards for easy report generation.

  • Ability to track multiple ad sources, integrate with popular services like SendGrid, Mailchimp, and Salesforce, and use one-link configurations for tracking users in and outside the digital world.

  • Intuitive platform with a wide range of tools, pre-built dashboards, and insightful analytics on users, media, and installations.

  • Robust customer support and personalized assistance for account management, helpful in resolving queries quickly.

  • Some users find the platform's richness of features and customizations intimidating, especially for newcomers without proper guidance.

  • Limited options in the Marketplace for additional apps and connectors, restricting access to advanced functionalities.

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Showing 151-160 out of 351

SD

Shiv D

01/18/21

5 out of 5

"Great for App Utilization Report"

What do you like best about AppsFlyer? AppsFlyer is one of the first apps that I open when I come into work. There are 2 reports that I access every day. The performance LTV Metric and the Geograph metric. This gives me info about what our App Partners did in the past 24 hours and also gives me information about where the digital traffic is coming from. AppsFlyer spent a considerable amount of time integrating with our web attribution partner to help us have a complete view of our ...

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KA

Kabir A

01/15/21

5 out of 5

"Flexible and Intelligent Analytics"

What do you like best about AppsFlyer? AppsFlyer is a great Mobile Apps analytics software that can be integrated with Google Analytics and AWS as well. The newly designed DashBoard gives complete information about different trends and activity based on Source. Organic and Non Organic App installs can be tracked as well. Different KPIs can be configured which can be measured with a click of a button and in the appropriate intervals. Different configurations like Integrated Partners and ...

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AU

Anonymous User

01/14/21

5 out of 5

"Amazing Attribution Tool"

What do you like best about AppsFlyer? I really enjoy the data visualization in AppsFlyer and the ability to create custom dashboards based on my company's needs. Creating OneLinks enables us to track our user's journey post click in the app. We currently use Appsflyer as our single source of truth when it comes to reporting our key metrics on a weekly and monthly basis.

SM

Sanjeeb M

01/12/21

5 out of 5

"Great tool for Fraud Protection and Market Analysis"

What do you like best about AppsFlyer? Appsflyer is pretty much the only service provider in the Mobile App Attribution space. Mobile App Attribution being much more difficult than regular Web App Attribution, AppsFlyer features really make it easy for an EndUser to track Mobile Application usage, time spent on the app, and all other aspects related to the user experience. AppsFlyer creates a pool of users segregated by regions and demographics. One of the best features that I like is the ...

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AB

Arun B

01/08/21

5 out of 5

"Best Secure App Suite"

What do you like best about AppsFlyer? We have been using AppsFlyer for the past 3 years and the Segmentation feature is the best feature according to me. We can apply the appropriate logic where the target audience is displayed dynamically. The Data Visualization can be tested first with the integrated Android SDK. We can track integration and non organic install test real time as well.

RR

Rajadurai R

01/06/21

5 out of 5

"The only Mobile App Analytics which makes sense"

What do you like best about AppsFlyer? We use AppsFlyer to track our Mobile App campaigns. The tool helps us track each input that the user actions and also get metadata information from all devices. The information can be received from all platforms like iOS and Android. The Regional Data Visualize feature is one of the best that I liked. Each report can be customized and the data mining is well planned that it doesn't utilize too much of BandWidth.

GM

Gopi M

01/05/21

5 out of 5

"App Analytics at its best"

What do you like best about AppsFlyer? I have been using AppsFlyer for about 2 years now and it has been a great experience. Using AppsFlyer I am able to track all high level data points like a number of app installations and related revenue that gets generated. All trends can be also tracked from the Main Console. The best part is that these reports can be viewed or modified from the Mobile Device itself.

AU

Anonymous User

12/15/20

5 out of 5

"Great app for tracking our clients performance"

What do you like best about AppsFlyer? The ability to customize every field and every aspect of the tracking link we create What do you dislike about AppsFlyer?

AU

Anonymous User

12/09/20

5 out of 5

"Marketing Operations Manager"

What do you like best about AppsFlyer? The ability to create short links and the dashboard is great What do you dislike about AppsFlyer?

AU

Anonymous User

12/07/20

5 out of 5

"Appsflyer Review"

What do you like best about AppsFlyer? I like how easy it is to see in-app activity. As a marketer interested in conversion rates, its great to have a data source like appsflyer to accompany Google Analytics

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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