Amplitude Analytics Reviews in October 2026: User Ratings, Pros & Cons

"Great product and customer service"

What do you like best about Amplitude Analytics? Easy to use, responsive customer service, facilitates collaboration across teams, billing is not done by user license, every modification to a chart generates a new URL What do you dislike about Amplitude Analytics? - Sluggish and buggy performance, at times, especially with their newer features What problems is Amplitude Analytics solving and how is that benefiting you? using quantitative data to make product decisions, consider trade-offs, ...

"Amplitude has been a great tool for understanding overall trends and conversions."

What do you like best about Amplitude Analytics? I like how Amplitude gives the ability to analyze conversions and counts of differing cohorts. What do you dislike about Amplitude Analytics? Some events are not recorded in Amplitude. The events are missed or fall through the cracks. What problems is Amplitude Analytics solving and how is that benefiting you? Understanding conversion rates for different cohorts during beta testing a new product feature.

"Easy to use Data Tool for PMs"

What do you like best about Amplitude Analytics? With the proper training, Amplotude allows a non-technical product person to quickly onboard the data structure and start using it for product discovery. Such instant access to data is a potent tool for product managers. For me, Amplitude is a starting point for any product question I have. The ability to run both high-level product dashboards and, at the same time, being able to dig deeper per user level is such a powerful combination. ...

"Powerful tools, bad dashboarding"

What do you like best about Amplitude Analytics? The funnel tool is really handy. It measures the number of users who complete event 1, then go on to event 2, and how long it takes them. This, and many other Amplitude tools (pathfinder, retention, churn,) would be very annoying to create from scratch with SQL, but with Amplitude, it's a simple matter of drag and drop. What do you dislike about Amplitude Analytics? For people used to the capability of Looker or Tableau, Amplitude's dashboard ...

"Very Easy To Use"

What do you like best about Amplitude Analytics? I like the fact that I can use different charts and graphs based on my desired outcome. I usually use this for evaluating the usage and views we're getting on some of our website pages. I'm able to share this externally with team members and it's become a very helpful tool that we use. What do you dislike about Amplitude Analytics? I think the only thing that could be slightly confusing is that there is so much to learn. That's not ...

"Overall positive experience with Amplitude."

What do you like best about Amplitude Analytics? I like that it's easy to create a cohort, do segmentation, and do funnel analysis. What do you dislike about Amplitude Analytics? I don't like the documentation. It's difficult to find what each specific function mean and how to use it in the documentation. What problems is Amplitude Analytics solving and how is that benefiting you? To learn about users' usage behavior and their pain points in order to inform the design of our product. It's ...

"Built for product & engineering teams, not marketing"

What do you like best about Amplitude Analytics? my favorite feature is being able to create cohorts and track performance along different campaigns. What do you dislike about Amplitude Analytics? I feel like the product is built for product & engineering teams and not an easy tool for marketing to pick up. I have difficulty with understanding how to split out tests and read the information - especially with holding events constant and when to do so. What problems is Amplitude Analytics ...

"User friendly interface"

What do you like best about Amplitude Analytics? You can easily create and share dashboards and see at once glance how the metrics are going. What do you dislike about Amplitude Analytics? It takes time to load and to apply changes. If you go too fast, it even doesn't have time to update the charts. What problems is Amplitude Analytics solving and how is that benefiting you? I am using it mainly for A/B tests analysis and to check some metrics ad hoc.

"Powerful once you're comfortable with the complexities"

What do you like best about Amplitude Analytics? Ease of use building funnels, very quick click and drag capabilities. What do you dislike about Amplitude Analytics? Funnels can quickly become complex and users tend to overcomplicate them given all the options. What problems is Amplitude Analytics solving and how is that benefiting you? Exploring user behaviour within an app.

"good analytics tool"

What do you like best about Amplitude Analytics? The ease of creating funnels and segmenting based on events What do you dislike about Amplitude Analytics? The inability to create cohorts not based on events Recommendations to others considering Amplitude Analytics: Do it! What problems is Amplitude Analytics solving and how is that benefiting you? Things related to conversion and user activity. I have obtained reliable numbers for these things.